Mr Jayaraj spoke about his journey from being an employee to starting his own company. He explained how he saw an opportunity in this domain and decided to deep dive in it by starting Loyalty Rewardz. He cited examples of the various loyalty programmes in India and their revenue stream, thereby explaining the business model of Loyalty Rewardz.
While talking about Entrepreneurship in 2014, Mr Jayaraj discussed the hurdles one has to face before having a hold in the market. For an Entrepreneur, it is easy to lose hope and give up but the real challenge lies in facing all obstacles in the face and moving ahead to achieve what one aimed for.
The lecture was a great learning experience for the participants in terms of understanding the various aspects of a business.
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