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Adidas

4 Stories

Novelty In The Age Of Velocity - Adidas

Adidas is a company that designs and manufactures shoes, clothing and accessories, and is headquartered in Herzogenaurach, Germany. The company strives to be the global leader in the sporting goods

How Nike Dethroned Adidas - Strategy With RS

Are you a start-up secretly nursing a desire of dethroning the ‘Goliath’ of your industry?

Adidas' Image Problem - Strategy with RS

Adidas dominance of the sports market is under threat. Its sales is slowing down & Nike's sale it is galloping at a rapid pace.