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Media & Entertainment

22 Stories

Marketing Lessons From The Education Sector - Konversations Unplugged #7

Does education need to be so serious all the time? What kind of a mix should education brands go for? The business of building brands in the education sector and

Marketing Lessons From Bollywood - Konversations Unplugged #4

A toothpaste. A soap. Utensils. Cabs. Bottles. Things.

The Indian Entertainment Industry And Its Entry Points After An MBA

The Indian Entertainment Industry has performed overwhelmingly in the recent past and is one of the fastest growing sectors in India. With more than 600 television channels, 100 million pay-TV

Californication - Indian Youth In A Globalized World - Shreya, IIM Rohtak

“A long time ago in a galaxy far, far away….” If you read this and had a mental smirk, then you’ve probably watched the popular franchise of Star Wars. If

Uri Attack : Does The Indian Media Need A Code Of Ethics - Views From Prabhakar

Prime time on TV channels over the last few days have become a brainstorm on how India should respond to the attack on our soldiers in Uri and trying to

Ethics In Media - The Thin Line Between Reporting And Influencing

The institution of media is an effective tool for mass communication, telecasting information at real time basis to ensure seamless sharing of recent happenings across the globe. At a time,

The Prospects Of A Career In Media - Rajit Desai, NMIMS Mumbai Alumnus

The entertainment & media industry is one of the most exciting industries in India at present. As per the 2015 FICCI Frames – KPMG report, the industry was sized at