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Utsaha
6 Stories
UTSAHA 2014 - A sneak Peak into Rural Minds
With 72% of the Indian population living in villages and accounting for 50% of FMCG and Durable product sales, go rural is the new slogan for most companies. But a
HUL, M&M , Eko India to use IIM Indore's unique Rural Marketing Research Festival to gain consumer insights
It is around that time of the year when students from IIM Indore gear up for their annual rural marketing research initiative, ‘Utsaha’. This marketing research is conducted to cater
Why rural exposure is a must for Indian management grads
Ok, I am not going to talk about the ‘Fortune at the bottom of the pyramid’ here. Most of us are aware of the ‘immense’ potential of the rural segment,
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