3. Radio service over internet
4. Social media platform where artists can publish post about their albums & upcoming concerts & customers can engage with them.
Is Apple late to the party? Of course it is. But so was the case when it came to music player & mobile phone. But in one brutal punch delivered through iPod & iPhone it knocked out MP3 & Nokia / Blackberry respectively.
Given this track record of Apple does Spotify need to worry? It may seem so because Apple has access to millions of its devices on which it can download Apple Music App & Service enabling its users to sample it. And it Apple Music delivers on its promise of providing a seamless & pleasurable experience then it could pose a formidable challenge to existing players.
If you were the CEO of Spotify would you be worried? What steps would you proactively take to protect your business from this formidable competitor?
All previous Strategy with RS posts can be found here
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In this series, Rajesh Srivastava, Business Strategist and Visiting Faculty at IIM Indore gives you a regular dose of strategy case studies to help you think and keep you one step ahead as a professional as compared to your peers. Rajesh is an alumnus of IIM Bangalore and IIT Kanpur and has over 2 decades of experience in the FMCG industry. All previous Strategy with RS posts can be found here
Comments
Mohit Kanjwani
Some part of integration needs to be done by spotify too...tie ups with network providers for sample services will help in increasing customer base and their retention too
19 Jun 2015, 07.03 AM
Rajesh Srivastava
Yes Mohit Spotify is pursuing the path suggested by you. It has recently raised $400 million at a valuation of $8.4 billion to invest for provide more services & better experiences.
24 Jun 2015, 10.09 AM