Know more about the uniqueness of the PGDM Programme in Communications in MICA – Click  here. Last date to register is 18th January

1) Chhota

The go-to place for all your post midnight cravings, Chhota Canteen is an integral part of any MICAn’s daily schedule. There’s nothing like a “Cold Coffee, Strong Wali” or a “Tadka Maggi” to chase away all your blues. With lanterns, charpais and smiling faces all around, Chhota is a haven to chill amidst the bustling life on campus.



2) The Mani Ayer Auditorium “Audi”

It is one of the oldest buildings on campus, but it has got a new world charm. No restricting gallery of chairs – only colourful cushions to sit on. This is where events at MICA unfold, be it academic or extra-curricular and been host to many industry veterans and doyens of popular culture.




The Knowledge Exchange and Information Centre or KEIC, in short, is the one place where students escape into the quiet world of academia and literature. Always brightly lit and welcoming everyone 24X7, the walls of KEIC have eavesdropped on many projects, inspired ideas and discussions.



4) Trees

What’s special about the trees in MICA? Just that they are a novel way of honouring the special guests we receive on campus. The MICA Campus gets greener every year with our guests or faculty planting a tree in their names. And we are sure that it is always wonderful for them to see how the tree has grown on their subsequent visits.  

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5) Red Bricks

The institute possesses a rustic charm which can be attributed to the red brick walls. These walls symbolise strength and transparency, unmasked by external airs and staying true to what you believe in. In places, they are canvasses for creativity but in others they take on a sombre and strong presence.

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6) Diversity

With every festival celebrated, and every type of cuisine prepared in the mess, it is no herculean task to imagine how diverse MICA is, in terms of both students and faculty. Almost every Indian state is represented which serves as a learning experience and brings in a variety of new ideas. Another special way in which MICA is diverse is that it maintains a near 50-50 sex ratio among students admitted into the institute – that too by default and not by design. It has recently included the Third Gender in the admission process for the 2015 intake of its programmes.



7) Courses

This is what MICA is best known for- the various courses offered the new learning opportunities and the balance of hardcore management subjects with those that will help students understand the people and the world around them better. With courses like “Imagining India”, “Film Studies” and “Science, Technology and Society”, a cultural perspective is provided which leads to a more holistic understanding and leads to all-round development.



8) Sports

On any day, however rigorous the schedule, the “baddie court” in MICA is one place that is never empty.  One keeps checking emails for “Footy under lights, 9:00pm” or “Table Tennis at Community Centre, now!” because sports matters at MICA and is one passion that is evident in everyone on campus.



9) Hostel Spirit

The MICA hostel blocks are abuzz with activity all through the night. Hostels here are named after various trees and flowers and the denizens of each are fiercely protective of their living spaces. Inter-hostel activities and competition happen with much pomp and pride, and even intra-hostel wars are fought and won. As they say, “Glory to the Mighty!”



10) Graffiti

The biggest plus point of having red brick walls is that they serve as perfect canvasses for expressions of creativity. The hostels are replete with Graffiti that ranges from hand prints to quotes to entire wall-sized murals. The graffiti and the stories they tell of the previous batches are an integral part of the MICA Culture.




Know more about the uniqueness of the PGDM Programme in Communications in MICA – Click  here. Last date to register is 18th January


11) Nature

A green campus on the outskirts of the city comes with its own share of fauna. Peacocks crow you asleep and wake you up in morning with their raucous cries. Seeing a child sized Langur ambling by is a common occasion. The students have even adopted a cat into the MICAn community, and we’re pretty sure that there are thrice as many squirrels on campus as there are humans!

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12)  Pedagogy

MICA may have long working hours, but there’s seldom anything like simply listening to a lecture. Classes at MICA are composed of role plays, demonstrations, group exercises, simulations and other activities designed to inculcate better skills and impart knowledge about real life scenarios.

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13) Friendly Support Staff

Be it at the Mess, Chhota canteen or the cleaning staff of each hostel, the support staff at MICA have become like family to the students on campus. These smiling faces are there for our every need – Thankur Chacha at the gate, Ankita Didi for our parlour needs, Paras Bhai for the laundry and the host of “auto wale bhaiyyas” to take us wherever we want to go, no matter how late or how far.


14) Name-Your-Own-Recipe

One way to get immortalised at MICA? If you’re a gourmand and you have that perfect recipe you always wanted to share with the world, then not only will the canteen make it for you, but also name it after you! From “Uchil” Burgersto “Anand” fried rice to the zesty “Aneesh” Parathas, some delicacies have a history and are indigenous only to this institute.


15) Walls as an expression

The white walls in hostel rooms are never simply walls. Splash it with paint, adorn it with lights or fill it up with posters, quotes or poetry, the walls are one way of letting out your creativity and telling the world who you are.

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16) Digital is the Future

So maybe MICAns live and breathe “digital”. Be it committee campaigns, projects, or social media experiments, MICA is never quiet online. Scheduled entries, blogposts, trending tweets and promotions or videos – we do it all, and with unmatched style and panache!



17) MICAFE Area

It is a busy place to socialise in the mornings and a quiet place to catch some alone time at night. With open air stages for impromptu performances/activities, circular benches to share the latest gossip with your friends and the smiling Abhishek Bhai to serve you cups of coffee between classes, the MICAFE area is one of the most popular places on campus.


18) Special Guests

MICA plays host all year round to various guests – both in the management industry and also in the artistic sphere. From the CEOs of major corporations to start-up stars to actors, theatre personalities, authors and musicians, we have been graced with the presence of those who are the best in their fields. Drama groups, music marketers and silver screen stars have all walked these halls and interacted with the students.

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19) Social Commitment

For all that we do in the academic and cultural sphere, MICA never forgets that the triple bottom line involves both Planet and People, not only Profit. With our won social service wing, community radio and various other initiatives streamlined to help people and the planet, we believe in contributing in our own little way to make the world a better place.



20) …and finally, the people!

None of what makes MICA special could ever be special without its people. Whether it is faculty with their years of experience and wealth of information, or the students who are each different in their own way, MICA is a vibrant place with cartloads of human capital. It is easy to see why we are, after all, the “School of Ideas!”


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Admissions to MICA Ahmedabad are now open. Last date to register 18th January 2015Click here to know more about their Post Graduate Diploma in Management – Communications(PGDM-C)


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