Corporate Leaders meet the brightest minds at IIM Kozhikode – Part I

The Industrial Interaction Cell (IIC) at IIM Kozhikode has been helping students interact with some top corporate leaders for over a month. The leaders are from a diverse set of industries ranging from Supply Chain and Logistics to Steel to Quick Service Restaurants to Financial Services. The topics covered by the leaders were also extremely insightful: from managing supply chains to creating a high performing organization to managing oneself.

In this part of the story let’s look at some of the themes explored by the leaders:

Workshop by Mr. Ali Hasnain Ghoghai, Senior Manager at DHL Supply Chain Solutions

IIM Kozhikode hosted a first-of-its-kind workshop in Supply Chain Management on the 7th and 8th of July. The event was organized byIndustry Interaction Cell (IIC) in collaboration with OMEGA (the operations interest group) of IIMK.

The workshop was conducted over two days. Two lectures were scheduled on the 7th of July followed by the presentations of the top 5 teams who qualified for the DHL Supply Chain Case Challenge.

The first day (07.07.2012) saw a lecture-cum-interactive session on General Outline of Supply Chain Management like highlighting the key differences between SCM in theory and SCM in practice and the core skills required for SCM and basic market offered career paths for different SCM professional roles.  Mr. Ghogai also talked on the Emerging concepts in SCM in India like FTWZ (Free Trade and Warehousing Zones) and LLP (Lead Logistics Partner), GST (Goods & Services Tax) and its impact on the Supply Chain industry. A post dinner informal career counseling session followed when Mr. Ali dealt with questions on individual careers based on the individual’s past experience and skills.

The mainstay of the workshop is the “DHL Supply Chain Case Challenge”. The case was all about designing a warehousing and transportation solution for an e-commerce company. The top 5 teams were shortlisted by Mr. Ali Ghoghai himself. These teams presented on Sunday (08.07.2012) and were jointly evaluated by Mr. Ali Ghoghai and Prof Saji Gopinath – one of the revered names in the QM & OM department,IIMK. The session ended with a concluding speech by Prof. Saji Gopinath, and felicitation of Mr. Ghoghai by Prof Gopinath and declaration of results. (Below: Mr.Ghoghai)

 

Talk on Sustainable Energy Management by Mr. Amol Kotwal, the Deputy Director – Energy & Power Systems Practice, Frost & Sullivan 

For a developing economy like India, in order to maintain the high growth trajectory Energy security is the need of the hour but this requires new and innovative thinking and effectiveness through structural change. Talking about “Sustainable Energy Management”, Mr. Kotwal focused on how tapping the non-conventional energy sources, is the key for India in order to meet its rapidly rising future energy demands. He also talked about how to overcome the technological challenges which stand as one of the biggest barriers for large scale commercialization of the same.

Sustainable energy management is an emerging area of discussion and is becoming a key component in the strategic decisions of big corporates and Mr. Kotwal, in his speech, touched upon the potential risks associated with attracting investments and related government initiatives in this sector.

 

Talk by Mr. Ajay Kaul, CEO, Jubilant Food Works Ltd. (Master Franchisee for Dominos’ Pizza and Dunkin’ Donuts)

As a leader in a highly competitive industry, Mr. Kaul had very interesting insights to share on the food retailing industry where Dominos’ currently tops the Organized Pizza Delivery segment with a gaint market share of 70%. He discussed the unique brand positioning of Dominos’ as a delivery based brand as opposed to the dine-in path choosen by competitors. He pointed out the specific issues that plague a time bound segment such as pizza delivery and shared the Dominos’ methods that were used to successfully overcome the same.

While throwing light on the journey of Dominos’ from “Hungry Kya” to “khushiyon ki Home Delivery” he laid emphasis on often overlooked factors such as the delivery boy who is the real face of the brand to the customer. Elaborating on the role played by the delivery boys he impressed the importance of human resource management at Dominos’ which sees even its ex-employees returning during peak days to help in delivery, thus is their bonding with the brand he said. He also shared some of the earlier ad campaigns of Dominos’ to drive home the importance of occupying consumer mind space and the communication of brand image. Mr. Kaul also shared his insights into Building a High Performance Organization from his professional experiences. Under him, Dominos has grown leaps and bounds.

Answering students’ questions, Mr.Kaul, insisted that Indian mentality towards delivered food has come a long way, but is yet to grow in leaps and bounds. The event which was an enriching experience for the students closed with some words of graditude and appreciation from, Professor Joffy Thomas, Faculty, Marketing Management, IIM Kozhikode. (Below: Mr.Ajay Kaul)

Talk on Social Entrepreneurship by Mr.Gyanesh Pandey, Founder and CEO, of Husk Power Systems

Mr. Pandey talked about his journey from a cushy, highly paid job in the US (where he had worked for five years) to the inner conflict which compelled him to come back to his hometown in West Champaran district of Bihar. He had a single aim – to uplift the living conditions of the people in his hometown, and being an electrical engineer from IT-BHU, electrification of villages was an intuitive decision. He co-founded Husk Power Systems in 2007, and today, it provides electricity to over 250 villages in Bihar.

Mr. Pandey was able to strike a chord with the audience right from the beginning, when he talked about how embarrassed he was of his identity, and how that eventually led to him coming back to India and electrifying villages in Bihar. He busted the twin myths of success and failure for an entrepreneur – he said that all our actions shouldn’t be governed by the success or failure of those actions. The single minded aim of an entrepreneur should be to solve a problem, and concentrate only on finding a solution, as opposed to making pots of money.

The session was interactive, and Mr. Pandey kept trying to provoke a response out of students. He also mentioned a life altering event where he was pushed into attending Vippassana sessions by a girlfriend, which eventually led to him making the decision to move back to India. Mr. Pandey put up a number of persuasive arguments in terms of the advantages of becoming an entrepreneur. (Below: Mr.Gyanesh Pandey)

 

Talk by Uday Chaturvedi (Former Managing Director – Corus Strip Products, UK and Former Chief Technical Officer – Tata Steel Europe)

It has already been covered in detail here

 

You can read all about IIM Kozhikode here

Read article by IIM Kozhikode author Charan Iyengar here : Charan

 

Follow us on Twitter : @insideiim

 

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Success Note Of Backwaters – The Annual Management Festival Of IIM Kozhikode

The recently concluded annual management fest of IIM Kozhikode was another testimony of its growing visibility and popularity. The flagship business fest witnessed immense participation from various technical and management colleges from across the country. The stiff competition and the valuable insights provided by distinguished academicians who judged the various events made this fest an event to remember and rejoice for all the participants. More than the monetary awards (which were quite handsome by the way), the learning from the esteemed judges and fellow participants were the major takeaways of the event.

Backwaters 2016 began with a number of management events like the Avatar, Shiksha and Bizzathlon on Day 1. The major highlights of Day 1 were the Model United Nations and the HULT competition. The MUN being hosted being hosted by the Economics and Politics Society interest group witnessed participation from many esteemed colleges from the southern part of the country and important topics like ‘Global Terrorism’ and ‘India’s Nuclear Strategy’ were discussed in the same. The HULT event invited students with innovative solutions to tackle the ‘Refugee Crisis’ issue.

Day 2 witnessed many on spot events where quick thinking and team play mattered the most. Many literary events such as ‘Just A Minute’ and ‘Spell Bee’ and also various quizzing events like the ‘Puzzathlon’ were conducted on that day. Day 3 saw events like ‘Avatar’ and ‘Shiksha’ being concluded and various other literary events like ‘Scrap It Up’, ‘Word Finder’ and ‘Flick The Link’ were also conducted on the same day. 

But if you think that Backwaters 2016 was about ‘All Work and No Fun’, then you can’t be more off the mark. The Kampus was host to the TVF team where Jeetu and Akanksha took the centre stage. The popular dialogues from Pitchers and ‘Tech Conversations’ made the audience go berserk. Vipul Goyal stole the show with his amazing comic performance which made the crowd go crazy with the dozes of laughter. The Kampus also hosted the Chennai Super Kings franchise and conducted the ‘Return of the Pride’ event.https://scontent-sit4-1.xx.fbcdn.net/v/t1.0-9/14955810_1365567830128275_6716846649235649915_n.jpg?oh=cb736da81ac714886ae0ba04cef37887&oe=58C32514

And as all good things, Backwaters 2016 came to an end but with the promise of returning again next year in a better and bigger form. Finally, we on behalf of the entire IIM Kozhikode community would like to sincerely thank the Backwaters Committee for putting in Herculean efforts that made the event successful.

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Hult Prize Organized By IIM Kozhikode

IIM Kozhikode is proud to have organized the world’s largest student competition for the social good at the campus level. The Hult Prize Foundation is a start-up accelerator for budding young social entrepreneurs emerging from the world’s universities after challenging them to solve a pressing social issue around topics such as food security, water access, energy, and education. The agenda for this year is reawakening human potential – the refugee problem.

The event differentiated itself from the beginning. There was a grueling interview for the recruitment of the campus director and Rahul Kumar, a PGP 19 student got selected as the campus director. He buckled up for the event by appointing his core team consisting of Nitin Gupta, Isha Walian ad Vaishnavi Adapa.

And finally, when the D-day arrived for the campus finalists to present their ideas of addressing one of the largest problems of the present day, the teams came up with amazing ideas stunning the judging panel. The panel was wisely chosen by the organizing team to have different perspectives. Ms. Shamin Sebastian, the deputy collector of Kozhikode district of Kerala brought with her the expertise in dealing with migrants who come to Kerala from other parts of India. Prof. Priya Nair Rajeev, Assistant professor in OB HR area of IIM Kozhikode gave valuable insights in the human resource management and the problems that would arise in managing the ideas given by the participants. Last but not the least, Mr. Shilen Sagunan, Chief Executive at consultants, Kochi gave the participants his ideas on the feasibility of the business plans and the potential problems in the financial success of the plan and the implementation.

On the D-day i.e., Nov 4th, the organizers got great responses from the participants when asked about their journey to the campus finals and also the hard work they have put in. In words of Nitin, a PGP19 student, “This is a huge problem. I have read about refugees before. But I was not empathizing as much I do now. There are millions of people looking for help and something has to be done”. Another participant Sushmitha from PGP20 told, “Presenting our solution for one of the biggest problems in the world in the biggest competitions gives me a lot of satisfaction.”

After all presentations and intense rounds of Q&A, the judges announced the team Elements and team Veritas as the campus winners to represent IIM Kozhikdoe at a national level. In the words of Arunangshu, one of the members of the winning team, “It is different from solving a regular case study because you have to think in more detail about how to solve problems, you haven’t fallen into with little scope for primary research. You want to solve problems for all the refugees but you cannot, as your idea should target a limited set of individuals effectively.”

The IIM K fraternity wishes them all the very best for the further rounds and put faith that IIM K’s teams would reach the finals at Boston and receive the 1 million USD to set up their venture and help the world solve one of the biggest problems today.

iim k figure one

Figure 1 Team White Collar Crew presenting their business plan to the judges

 

iim k figure two

Figure 2 Judges from left to right: Shamin Sebastian(Deputy collector Kozhikode district, Prof Priya Nair, Chairperson Placements, IIM Kozhikode, Mr. Shilen Sagunan, Chief Executive at SS consultants

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My Tryst With Hector Beverages Pvt Ltd – Shanko Bag – IIM Kozhikode

There are only a few brands that would dare enter an industry dominated by the size and financial might of Coca Cola and Pepsi. Launched in 2013, Paper Boat of Hector Beverages Pvt Ltd is one such brand that has not only entered but managed to carve a niche for itself in this extremely cluttered and competitive industry. With online and offline marketing campaigns set against a backdrop of nostalgia and innocence and an aggressive sales strategy, their growth has been quite phenomenal.

Personally, I have always been fascinated by their Facebook and Instagram pages because of the sheer childhood reminiscences triggered by their doodles. I have been left awestruck at how they have always managed to strike a chord with me with their posts. Hence, when an opportunity to intern with such creative minds came my way, I was delighted. The amazing thing was how the entire HR process, right from the pre-placement talk to the closure of the internship, was completely aligned with the communication of the brand. The recruitment process comprised of a tweaked version of the traditional GDs and interviews which allowed me to showcase my creativity along with what I had learnt in my Marketing Management course. The HR had been regularly in touch with me and periodically treated me to goodies which ranged from a fridge magnet, two books that I read as a kid and of course, brand new Paper Boat flavours.

My internship started on the 1st of April at their scenic Bangalore location. This is where I met my fellow interns who were all from the other premium B-schools of the country. On the first four days of induction, we interacted with the top leadership of the company, go on market visits and visit their plant in Mysore. As we dove into work, I found myself working on a Sales project in Railways which came under the purview of Key Accounts. It involved fast tracking and enabling the railways’ channel activation in South India. I reported directly to the Head of Modern Trade and Key Accounts.

As is the beauty of working with start-ups, I was given complete freedom to go about my project after some initial guidance. Doing business in railway platforms is quite different from general trade and modern trade. All the stations in the country come under 17 railway zones, each headed by a Divisional Railway Manager. To start the activation at a particular station, a business has to first get an approval from the railway zone that it is under the purview of and only then can they start supplying to the vendors on the platform. The scope of my project involved fast tracking the activation in stations which come under 3 railway zones, namely South Western, Southern and South Central zones.

The initial phase of my project, as mentioned above, involved submitting the required documents in order to get the approval to the Commercial Departments of the 3 railway zones. This was my first tryst with the infamous bureaucracy which is often blamed for hindering the ease of doing business in the country. Contrary to my anticipation, the Commercial Managers were very cooperative and gave me an estimate on when I could expect Paper Boat to be approved. The next phase involved travelling to various railway stations and interacting with the vendors who operate there. With some secondary research, I made a list of high priority stations which have the maximum footfalls and targeted them. The interactions with the vendors at these stations mainly involved getting their insights about the brand, doing a first level negotiation and convincing them to start selling Paper Boat once it gets approved. Some of them who were connected to the kirana stores outside the stations and had heard about the brand, were very enthusiastic about selling it while there were some who weren’t aware about it and would agree to sell in return for higher margins.

Over the course of my project, I interacted and made a database of over 190 vendors across 20 stations in South India. These stations were in cities like Bangalore, Hubli, Mysore, Coimbatore, Erode, Chennai and Hyderabad. The challenges involved in this brand of hands-on field work gave me an insight on how a typical FMCG company operates. My internship ended with a Final Review with the top management and a creative certificate which brought a smile to my face. The overall experience was very enriching and Hector Beverages is definitely a great company for anyone looking for a career in Sales and Marketing!

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There are only a few brands that would dare enter an industry dominated by the size and financial might of Coca Cola and Pepsi. Launched in 2013, Paper Boat of Hector Beverages Pvt Ltd is one such brand that has not only entered but managed to carve a niche for itself in this extremely cluttered and competitive industry. With online and offline marketing campaigns set against a backdrop of nostalgia and innocence and an aggressive sales strategy, their growth has been quite phenomenal.

Personally, I have always been fascinated by their Facebook and Instagram pages because of the sheer childhood reminiscences triggered by their doodles. I have been left awestruck at how they have always managed to strike a chord with me with their posts. Hence, when an opportunity to intern with such creative minds came my way, I was delighted. The amazing thing was how the entire HR process, right from the pre-placement talk to the closure of the internship, was completely aligned with the communication of the brand. The recruitment process comprised of a tweaked version of the traditional GDs and interviews which allowed me to showcase my creativity along with what I had learnt in my Marketing Management course. The HR had been regularly in touch with me and periodically treated me to goodies which ranged from a fridge magnet, two books that I read as a kid and of course, brand new Paper Boat flavours.

My internship started on the 1st of April at their scenic Bangalore location. This is where I met my fellow interns who were all from the other premium B-schools of the country. On the first four days of induction, we interacted with the top leadership of the company, go on market visits and visit their plant in Mysore. As we dove into work, I found myself working on a Sales project in Railways which came under the purview of Key Accounts. It involved fast tracking and enabling the railways’ channel activation in South India. I reported directly to the Head of Modern Trade and Key Accounts.

As is the beauty of working with start-ups, I was given complete freedom to go about my project after some initial guidance. Doing business in railway platforms is quite different from general trade and modern trade. All the stations in the country come under 17 railway zones, each headed by a Divisional Railway Manager. To start the activation at a particular station, a business has to first get an approval from the railway zone that it is under the purview of and only then can they start supplying to the vendors on the platform. The scope of my project involved fast tracking the activation in stations which come under 3 railway zones, namely South Western, Southern and South Central zones.

The initial phase of my project, as mentioned above, involved submitting the required documents in order to get the approval to the Commercial Departments of the 3 railway zones. This was my first tryst with the infamous bureaucracy which is often blamed for hindering the ease of doing business in the country. Contrary to my anticipation, the Commercial Managers were very cooperative and gave me an estimate on when I could expect Paper Boat to be approved. The next phase involved travelling to various railway stations and interacting with the vendors who operate there. With some secondary research, I made a list of high priority stations which have the maximum footfalls and targeted them. The interactions with the vendors at these stations mainly involved getting their insights about the brand, doing a first level negotiation and convincing them to start selling Paper Boat once it gets approved. Some of them who were connected to the kirana stores outside the stations and had heard about the brand, were very enthusiastic about selling it while there were some who weren’t aware about it and would agree to sell in return for higher margins.

Over the course of my project, I interacted and made a database of over 190 vendors across 20 stations in South India. These stations were in cities like Bangalore, Hubli, Mysore, Coimbatore, Erode, Chennai and Hyderabad. The challenges involved in this brand of hands-on field work gave me an insight on how a typical FMCG company operates. My internship ended with a Final Review with the top management and a creative certificate which brought a smile to my face. The overall experience was very enriching and Hector Beverages is definitely a great company for anyone looking for a career in Sales and Marketing!

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There are only a few brands that would dare enter an industry dominated by the size and financial might of Coca Cola and Pepsi. Launched in 2013, Paper Boat of Hector Beverages Pvt Ltd is one such brand that has not only entered but managed to carve a niche for itself in this extremely cluttered and competitive industry. With online and offline marketing campaigns set against a backdrop of nostalgia and innocence and an aggressive sales strategy, their growth has been quite phenomenal.

Personally, I have always been fascinated by their Facebook and Instagram pages because of the sheer childhood reminiscences triggered by their doodles. I have been left awestruck at how they have always managed to strike a chord with me with their posts. Hence, when an opportunity to intern with such creative minds came my way, I was delighted. The amazing thing was how the entire HR process, right from the pre-placement talk to the closure of the internship, was completely aligned with the communication of the brand. The recruitment process comprised of a tweaked version of the traditional GDs and interviews which allowed me to showcase my creativity along with what I had learnt in my Marketing Management course. The HR had been regularly in touch with me and periodically treated me to goodies which ranged from a fridge magnet, two books that I read as a kid and of course, brand new Paper Boat flavours.

My internship started on the 1st of April at their scenic Bangalore location. This is where I met my fellow interns who were all from the other premium B-schools of the country. On the first four days of induction, we interacted with the top leadership of the company, go on market visits and visit their plant in Mysore. As we dove into work, I found myself working on a Sales project in Railways which came under the purview of Key Accounts. It involved fast tracking and enabling the railways’ channel activation in South India. I reported directly to the Head of Modern Trade and Key Accounts.

As is the beauty of working with start-ups, I was given complete freedom to go about my project after some initial guidance. Doing business in railway platforms is quite different from general trade and modern trade. All the stations in the country come under 17 railway zones, each headed by a Divisional Railway Manager. To start the activation at a particular station, a business has to first get an approval from the railway zone that it is under the purview of and only then can they start supplying to the vendors on the platform. The scope of my project involved fast tracking the activation in stations which come under 3 railway zones, namely South Western, Southern and South Central zones.

The initial phase of my project, as mentioned above, involved submitting the required documents in order to get the approval to the Commercial Departments of the 3 railway zones. This was my first tryst with the infamous bureaucracy which is often blamed for hindering the ease of doing business in the country. Contrary to my anticipation, the Commercial Managers were very cooperative and gave me an estimate on when I could expect Paper Boat to be approved. The next phase involved travelling to various railway stations and interacting with the vendors who operate there. With some secondary research, I made a list of high priority stations which have the maximum footfalls and targeted them. The interactions with the vendors at these stations mainly involved getting their insights about the brand, doing a first level negotiation and convincing them to start selling Paper Boat once it gets approved. Some of them who were connected to the kirana stores outside the stations and had heard about the brand, were very enthusiastic about selling it while there were some who weren’t aware about it and would agree to sell in return for higher margins.

Over the course of my project, I interacted and made a database of over 190 vendors across 20 stations in South India. These stations were in cities like Bangalore, Hubli, Mysore, Coimbatore, Erode, Chennai and Hyderabad. The challenges involved in this brand of hands-on field work gave me an insight on how a typical FMCG company operates. My internship ended with a Final Review with the top management and a creative certificate which brought a smile to my face. The overall experience was very enriching and Hector Beverages is definitely a great company for anyone looking for a career in Sales and Marketing!

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There are only a few brands that would dare enter an industry dominated by the size and financial might of Coca Cola and Pepsi. Launched in 2013, Paper Boat of Hector Beverages Pvt Ltd is one such brand that has not only entered but managed to carve a niche for itself in this extremely cluttered and competitive industry. With online and offline marketing campaigns set against a backdrop of nostalgia and innocence and an aggressive sales strategy, their growth has been quite phenomenal.

Personally, I have always been fascinated by their Facebook and Instagram pages because of the sheer childhood reminiscences triggered by their doodles. I have been left awestruck at how they have always managed to strike a chord with me with their posts. Hence, when an opportunity to intern with such creative minds came my way, I was delighted. The amazing thing was how the entire HR process, right from the pre-placement talk to the closure of the internship, was completely aligned with the communication of the brand. The recruitment process comprised of a tweaked version of the traditional GDs and interviews which allowed me to showcase my creativity along with what I had learnt in my Marketing Management course. The HR had been regularly in touch with me and periodically treated me to goodies which ranged from a fridge magnet, two books that I read as a kid and of course, brand new Paper Boat flavours.

My internship started on the 1st of April at their scenic Bangalore location. This is where I met my fellow interns who were all from the other premium B-schools of the country. On the first four days of induction, we interacted with the top leadership of the company, go on market visits and visit their plant in Mysore. As we dove into work, I found myself working on a Sales project in Railways which came under the purview of Key Accounts. It involved fast tracking and enabling the railways’ channel activation in South India. I reported directly to the Head of Modern Trade and Key Accounts.

As is the beauty of working with start-ups, I was given complete freedom to go about my project after some initial guidance. Doing business in railway platforms is quite different from general trade and modern trade. All the stations in the country come under 17 railway zones, each headed by a Divisional Railway Manager. To start the activation at a particular station, a business has to first get an approval from the railway zone that it is under the purview of and only then can they start supplying to the vendors on the platform. The scope of my project involved fast tracking the activation in stations which come under 3 railway zones, namely South Western, Southern and South Central zones.

The initial phase of my project, as mentioned above, involved submitting the required documents in order to get the approval to the Commercial Departments of the 3 railway zones. This was my first tryst with the infamous bureaucracy which is often blamed for hindering the ease of doing business in the country. Contrary to my anticipation, the Commercial Managers were very cooperative and gave me an estimate on when I could expect Paper Boat to be approved. The next phase involved travelling to various railway stations and interacting with the vendors who operate there. With some secondary research, I made a list of high priority stations which have the maximum footfalls and targeted them. The interactions with the vendors at these stations mainly involved getting their insights about the brand, doing a first level negotiation and convincing them to start selling Paper Boat once it gets approved. Some of them who were connected to the kirana stores outside the stations and had heard about the brand, were very enthusiastic about selling it while there were some who weren’t aware about it and would agree to sell in return for higher margins.

Over the course of my project, I interacted and made a database of over 190 vendors across 20 stations in South India. These stations were in cities like Bangalore, Hubli, Mysore, Coimbatore, Erode, Chennai and Hyderabad. The challenges involved in this brand of hands-on field work gave me an insight on how a typical FMCG company operates. My internship ended with a Final Review with the top management and a creative certificate which brought a smile to my face. The overall experience was very enriching and Hector Beverages is definitely a great company for anyone looking for a career in Sales and Marketing!

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There are only a few brands that would dare enter an industry dominated by the size and financial might of Coca Cola and Pepsi. Launched in 2013, Paper Boat of Hector Beverages Pvt Ltd is one such brand that has not only entered but managed to carve a niche for itself in this extremely cluttered and competitive industry. With online and offline marketing campaigns set against a backdrop of nostalgia and innocence and an aggressive sales strategy, their growth has been quite phenomenal.

Personally, I have always been fascinated by their Facebook and Instagram pages because of the sheer childhood reminiscences triggered by their doodles. I have been left awestruck at how they have always managed to strike a chord with me with their posts. Hence, when an opportunity to intern with such creative minds came my way, I was delighted. The amazing thing was how the entire HR process, right from the pre-placement talk to the closure of the internship, was completely aligned with the communication of the brand. The recruitment process comprised of a tweaked version of the traditional GDs and interviews which allowed me to showcase my creativity along with what I had learnt in my Marketing Management course. The HR had been regularly in touch with me and periodically treated me to goodies which ranged from a fridge magnet, two books that I read as a kid and of course, brand new Paper Boat flavours.

My internship started on the 1st of April at their scenic Bangalore location. This is where I met my fellow interns who were all from the other premium B-schools of the country. On the first four days of induction, we interacted with the top leadership of the company, go on market visits and visit their plant in Mysore. As we dove into work, I found myself working on a Sales project in Railways which came under the purview of Key Accounts. It involved fast tracking and enabling the railways’ channel activation in South India. I reported directly to the Head of Modern Trade and Key Accounts.

As is the beauty of working with start-ups, I was given complete freedom to go about my project after some initial guidance. Doing business in railway platforms is quite different from general trade and modern trade. All the stations in the country come under 17 railway zones, each headed by a Divisional Railway Manager. To start the activation at a particular station, a business has to first get an approval from the railway zone that it is under the purview of and only then can they start supplying to the vendors on the platform. The scope of my project involved fast tracking the activation in stations which come under 3 railway zones, namely South Western, Southern and South Central zones.

The initial phase of my project, as mentioned above, involved submitting the required documents in order to get the approval to the Commercial Departments of the 3 railway zones. This was my first tryst with the infamous bureaucracy which is often blamed for hindering the ease of doing business in the country. Contrary to my anticipation, the Commercial Managers were very cooperative and gave me an estimate on when I could expect Paper Boat to be approved. The next phase involved travelling to various railway stations and interacting with the vendors who operate there. With some secondary research, I made a list of high priority stations which have the maximum footfalls and targeted them. The interactions with the vendors at these stations mainly involved getting their insights about the brand, doing a first level negotiation and convincing them to start selling Paper Boat once it gets approved. Some of them who were connected to the kirana stores outside the stations and had heard about the brand, were very enthusiastic about selling it while there were some who weren’t aware about it and would agree to sell in return for higher margins.

Over the course of my project, I interacted and made a database of over 190 vendors across 20 stations in South India. These stations were in cities like Bangalore, Hubli, Mysore, Coimbatore, Erode, Chennai and Hyderabad. The challenges involved in this brand of hands-on field work gave me an insight on how a typical FMCG company operates. My internship ended with a Final Review with the top management and a creative certificate which brought a smile to my face. The overall experience was very enriching and Hector Beverages is definitely a great company for anyone looking for a career in Sales and Marketing!

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There are only a few brands that would dare enter an industry dominated by the size and financial might of Coca Cola and Pepsi. Launched in 2013, Paper Boat of Hector Beverages Pvt Ltd is one such brand that has not only entered but managed to carve a niche for itself in this extremely cluttered and competitive industry. With online and offline marketing campaigns set against a backdrop of nostalgia and innocence and an aggressive sales strategy, their growth has been quite phenomenal.

Personally, I have always been fascinated by their Facebook and Instagram pages because of the sheer childhood reminiscences triggered by their doodles. I have been left awestruck at how they have always managed to strike a chord with me with their posts. Hence, when an opportunity to intern with such creative minds came my way, I was delighted. The amazing thing was how the entire HR process, right from the pre-placement talk to the closure of the internship, was completely aligned with the communication of the brand. The recruitment process comprised of a tweaked version of the traditional GDs and interviews which allowed me to showcase my creativity along with what I had learnt in my Marketing Management course. The HR had been regularly in touch with me and periodically treated me to goodies which ranged from a fridge magnet, two books that I read as a kid and of course, brand new Paper Boat flavours.

My internship started on the 1st of April at their scenic Bangalore location. This is where I met my fellow interns who were all from the other premium B-schools of the country. On the first four days of induction, we interacted with the top leadership of the company, go on market visits and visit their plant in Mysore. As we dove into work, I found myself working on a Sales project in Railways which came under the purview of Key Accounts. It involved fast tracking and enabling the railways’ channel activation in South India. I reported directly to the Head of Modern Trade and Key Accounts.

As is the beauty of working with start-ups, I was given complete freedom to go about my project after some initial guidance. Doing business in railway platforms is quite different from general trade and modern trade. All the stations in the country come under 17 railway zones, each headed by a Divisional Railway Manager. To start the activation at a particular station, a business has to first get an approval from the railway zone that it is under the purview of and only then can they start supplying to the vendors on the platform. The scope of my project involved fast tracking the activation in stations which come under 3 railway zones, namely South Western, Southern and South Central zones.

The initial phase of my project, as mentioned above, involved submitting the required documents in order to get the approval to the Commercial Departments of the 3 railway zones. This was my first tryst with the infamous bureaucracy which is often blamed for hindering the ease of doing business in the country. Contrary to my anticipation, the Commercial Managers were very cooperative and gave me an estimate on when I could expect Paper Boat to be approved. The next phase involved travelling to various railway stations and interacting with the vendors who operate there. With some secondary research, I made a list of high priority stations which have the maximum footfalls and targeted them. The interactions with the vendors at these stations mainly involved getting their insights about the brand, doing a first level negotiation and convincing them to start selling Paper Boat once it gets approved. Some of them who were connected to the kirana stores outside the stations and had heard about the brand, were very enthusiastic about selling it while there were some who weren’t aware about it and would agree to sell in return for higher margins.

Over the course of my project, I interacted and made a database of over 190 vendors across 20 stations in South India. These stations were in cities like Bangalore, Hubli, Mysore, Coimbatore, Erode, Chennai and Hyderabad. The challenges involved in this brand of hands-on field work gave me an insight on how a typical FMCG company operates. My internship ended with a Final Review with the top management and a creative certificate which brought a smile to my face. The overall experience was very enriching and Hector Beverages is definitely a great company for anyone looking for a career in Sales and Marketing!

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There are only a few brands that would dare enter an industry dominated by the size and financial might of Coca Cola and Pepsi. Launched in 2013, Paper Boat of Hector Beverages Pvt Ltd is one such brand that has not only entered but managed to carve a niche for itself in this extremely cluttered and competitive industry. With online and offline marketing campaigns set against a backdrop of nostalgia and innocence and an aggressive sales strategy, their growth has been quite phenomenal.

Personally, I have always been fascinated by their Facebook and Instagram pages because of the sheer childhood reminiscences triggered by their doodles. I have been left awestruck at how they have always managed to strike a chord with me with their posts. Hence, when an opportunity to intern with such creative minds came my way, I was delighted. The amazing thing was how the entire HR process, right from the pre-placement talk to the closure of the internship, was completely aligned with the communication of the brand. The recruitment process comprised of a tweaked version of the traditional GDs and interviews which allowed me to showcase my creativity along with what I had learnt in my Marketing Management course. The HR had been regularly in touch with me and periodically treated me to goodies which ranged from a fridge magnet, two books that I read as a kid and of course, brand new Paper Boat flavours.

My internship started on the 1st of April at their scenic Bangalore location. This is where I met my fellow interns who were all from the other premium B-schools of the country. On the first four days of induction, we interacted with the top leadership of the company, go on market visits and visit their plant in Mysore. As we dove into work, I found myself working on a Sales project in Railways which came under the purview of Key Accounts. It involved fast tracking and enabling the railways’ channel activation in South India. I reported directly to the Head of Modern Trade and Key Accounts.

As is the beauty of working with start-ups, I was given complete freedom to go about my project after some initial guidance. Doing business in railway platforms is quite different from general trade and modern trade. All the stations in the country come under 17 railway zones, each headed by a Divisional Railway Manager. To start the activation at a particular station, a business has to first get an approval from the railway zone that it is under the purview of and only then can they start supplying to the vendors on the platform. The scope of my project involved fast tracking the activation in stations which come under 3 railway zones, namely South Western, Southern and South Central zones.

The initial phase of my project, as mentioned above, involved submitting the required documents in order to get the approval to the Commercial Departments of the 3 railway zones. This was my first tryst with the infamous bureaucracy which is often blamed for hindering the ease of doing business in the country. Contrary to my anticipation, the Commercial Managers were very cooperative and gave me an estimate on when I could expect Paper Boat to be approved. The next phase involved travelling to various railway stations and interacting with the vendors who operate there. With some secondary research, I made a list of high priority stations which have the maximum footfalls and targeted them. The interactions with the vendors at these stations mainly involved getting their insights about the brand, doing a first level negotiation and convincing them to start selling Paper Boat once it gets approved. Some of them who were connected to the kirana stores outside the stations and had heard about the brand, were very enthusiastic about selling it while there were some who weren’t aware about it and would agree to sell in return for higher margins.

Over the course of my project, I interacted and made a database of over 190 vendors across 20 stations in South India. These stations were in cities like Bangalore, Hubli, Mysore, Coimbatore, Erode, Chennai and Hyderabad. The challenges involved in this brand of hands-on field work gave me an insight on how a typical FMCG company operates. My internship ended with a Final Review with the top management and a creative certificate which brought a smile to my face. The overall experience was very enriching and Hector Beverages is definitely a great company for anyone looking for a career in Sales and Marketing!

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