A SHOPAHOLIC’S PERSPECTIVE ABOUT ADITYA BIRLA GROUP, IIM RANCHI

A SHOPAHOLIC’S PERSPECTIVE ABOUT ADITYA BIRLA GROUP, IIM RANCHI

When we talk about business and popularity, one of the leading multinational conglomerate well known is Aditya Birla Group. An India based company with headquarters at Mumbai, operating throughout 35 countries with more than 120,000 employees worldwide has left a mark on millions of people across the world. It is India’s third largest private sector conglomerate with a revenue of U.S$44.3 billion. Aditya Birla Group is one organization which has spread its wings all around the world to provide varied services to the people- be it technological, Corporate Social Responsibility, connectivity, apparel, infrastructure and a lot more.

I am living in Ranchi, Jharkhand for 19 years. I had seen Ranchi grow from gravel to a beautiful city, from the time when there was no mall, no big shopping complex, to building of Eastern mall, Jd High Street, Nucleus mall, and introduction of the luxurious brand showrooms like Allen Solly, Peter England, Van Heusen, Louis Philippe, etc. After completing my plus 2, when I started college, my excitement level was at its peak, and my major concern was “what will I wear?”. Getting admitted to a National Law University itself is a great opportunity and also to get along with the fashion inside the campus is a challenge. Confused and not knowing what to wear and where to go, I was suggested to go to Pantaloons, because it is known to have a wide range of fresh collection of apparel and accessories. Pantaloons is a thriving retail fashion store in India, introduced by the Aditya Birla Group. It is a place where I always find what I want. From shoes to clothes, I always return satisfied and happy after my every purchase. As my college life continued, fests took place where again I had to stress on what to wear? I then came across a brand named Allen Solly, which is again a lifestyle division of Aditya Birla fashion and retail, which is famous for fashionable formal attire. This brand attracted me because it offered sober but stylish attire. I have been a regular customer at pantaloons and Allen Solly as they assure that the quality of the products that they offer is of the best quality.

Aditya Birla Group has left a significant impact on my life. An impact so big, that it has groomed me into a woman with sheer confidence and flair in my personality. It is rightly said that clothes form a significant part of a woman’s life and courtesy the Aditya Birla Group fashion brands and products, I shop to wear clothes that enhance my personality and add to my overall disposition. Writing it from the perspective of a girl, I can say that it applies to all the women out there who visit their shops in search for a perfect outfit, for a perfect night or an ideal date or an ideal weekend or to stroll through the collection or to do some crazy shopping with friends. It’s the Aditya Birla Group with its fashion stores that add to the glamour and the grace to the apparel of its customers.

Nidhi Minz

Nidhi Minz, pursuing MBA in IIM Ranchi.

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