Aditya Birla Group – Essential part of every Indian’s life_IMI New Delhi

From joining the Aditya Birla Group as a Chairman at the age of 28 due to his father’s demise to reaching revenue of Aditya Birla Group to US$41 billion in 2015 from US$3.33 Billion in 1995, this journey shows the hard work and business acumen of Mr. Kumar Mangalam Birla. With his vision he has reached new heights for Aditya Birla Group.

In our day to day life it seems almost impossible to not have come across a product of ABG group. I was using BSNL network on my mobile phone when I was in school and due to network problems, I wanted to switch to other network but I was not ready to change my mobile number. At that time Idea was the first company in India that came up with Mobile number portability and I was able to retain my phone number. After that I have never looked back from Idea as my network provider. Idea has provided me one stop solution for best quality phone calls, high speed internet, watching movies, best customer experience and the list goes on.

After receiving an offer letter from a B-school what is the first thing an MBA aspirant needs to do? Buy formals, and that’s where Pentaloons came to my rescue.  I bought my Blazer and formals from Pentaloons. I am a regular customer of Pentaloons and their loyalty program which is known as “Green Card” is also a great initiative by the company for customer satisfaction. According to your star rating you get points and special discounts using your green card. Thus, every time you buy something from Pentaloons you get loyalty Green Card Points which can be used to buy any product from Pentaloons once you have sufficient amount of green card points.

So, all these things connect me with Aditya Birla Group. And because of these factors and many more Aditya Birla Group is big in my life.


Sujal Patel

Sujal Patel - 1st year PGDM Student at IMI New Delhi