ADITYA BIRLA GROUP -IT IS INFINITE_ Sharon Shashi_IIM Ranchi

My personal and direct experience is with the fashion retail store of Aditya Birla Group – Pantaloons. I am a resident of Ranchi –Dhoni’s hometown (Jharkhand) which is a developing city and I remember when Pantaloons was inaugurated in my city. I was in Higher Secondary and an introvert slowly  was becoming social. The biggest concern I had was to match up with the “fashionistas” of my age group as I used to feel a bit out of place. Having no idea where to get this fashion sense from as internet was not so prevalent that time, pantaloons turned out to be my saviour – You do not need to have a fashion sense to look fashionable, just shop from pantaloons, its trendy, comfortable, classy and perfect. The quality of product made me try new trends in clothes and accessories which I never did before and no exaggeration but it changed a bit of my personality and boosted up my confidence. The pantaloons store takes care of every single and makes sure that the customer is satisfied. The store has paid attention to even the minute details like the quotes on the mirrors, catchy taglines and many more. As customers we feel that our preferences are being valued and is a priority. I still have vivid memories of regularly visiting the store regularly with my school friends, planning to buy one and return with buying multiple items.    

Another experience with Aditya Birla is indescribable. It is not only I, but Aditya Birla group plays a major in role in the lives of all my family members. It is a name on which we can rely. And not many companies manage to be the choice of all groups. So the next major role of the company in my life comes next. I was a grown up when my parents built our own house. Birla home décor was our choice to make our imagination real. And I am sure that there are many whose vision exists because of Aditya Birla.

The list just goes on relating to the amazing experiences with Aditya Birla. After completing my graduation I joined a B-school. Though the sense of achievement of converting a B-school is in itself a lot to describe but I bought my formals for my new college, it was from an Aditya Birla acquired brand- Allen Solly. I still remember the smile on my face after trying those formals in the trial room and looking at my bright future. It just personified the desires we have before we plan to do MBA. Allen Solly was acquired by Aditya Birla Group in 2001 and in 2002 it became the first brand to introduce work fashion for women. It is one of India’s fastest growing brand. There are various other top brands owned by Aditya Birla group such as Louis Philippe, Van Heusen, Peter England.

Lastly, this company has put India in the global map. It has been ranked fourth in the world and first in Asia Pacific in the ‘Top Companies for Leaders’ study. They have contributed in the development of the country as well.  It is such big a brand that there is impossible that someone has not used its product. And the products have always satisfied the consumers.

I have only covered few areas of the company and it still seems a lot. The success of the company is another inspiration for MBA students. So, I can say that Aditya Birla Group has no boundaries- It is infinite.