Aditya Birla Group : Rising above horizons, Satya Brata Hota, XIMB

Over the years Aditya Birla Group has stayed true to their principles of Integrity, Commitment, Passion, Seamlessness and Speed. Very few organizations like the Aditya Birla Group evoke a sense of nationalistic feeling. What started off as a cotton trading company in Pilani in the Indian state of Rajasthan has transformed into a US $44.3 billion Fortune 500 Conglomerate today. Their presence in our lives in the form of various products is unimaginably noticeable.

Ever since my childhood Pantaloons has been a part of my life. Now when I go through the photographs of my childhood, it is surprising to realize that through these years, although many things have changed, my apparel choices haven’t changed much. Pantaloons offers a versatile range of affordable clothing for everyone. Aditya Birla groups exhibits brands like Van Heusen and Louis Philippe which have become some of the largest apparel brands in India which offer premium clothing. Moreover, they provide an extensive spectrum of goods which include formals and casuals. It not only accentuates my identity but my overall personality.

Since my high school days, I have been a loyal customer of Idea. The extent to which it has impacted my life is immensely significant. The fact that I have stayed faithful and entirely dependable on its services is because it has widespread connectivity throughout the country. Idea provides affordable and reliable services and caters to a wide variety of audience. Recently, British telecom giant Vodafone’s India subsidiary and the Aditya Birla Group company Idea merged to become the largest telecom operator across India. As a customer, I am yet to experience a disappointment.

Over the years, Aditya Birla Group has strived in its performance and its occupancy is so commendable that there might be possibilities of the usage of its products in our day to day lives without us being aware of it.

“What doesn’t kill you makes you stronger”- Joker. These words, even though delivered by a villain, make more sense to me than any motivational quote ever. As kids we idolize superheroes but as we grow up, we eventually realize it is a different ballgame all together. It’s a bitter memory that I try not to dwell upon, but unfortunately, certain scars never fade away entirely. I had always been a lean and tall kid.  In 4th standard, I faced an ordeal with my own classmates. Initially I was unaware about why I was being cornered and bullied. This had a terrible impact on my behavior towards other people. The already shy person had become more introverted and was always uninterested in activities. After three weeks, my class teacher confronted me regarding my falling grades. She could sense that something had been bothering me for quite some time and I don’t know why I vented it all out in front of her. She understood, and advised me to take a stand for myself. She also told me that she would make sure that wrongdoers were punished accordingly. Although it was difficult for me to live with the agony I decided to channelize my frustration in a productive manner. I took up basketball as my hobby. Slowly I realized that basketball was not just my escape route. It had become the part and parcel of my school life. It was that glorious moment, when I represented my school in a district-level basketball tournament and won. That boosted my confidence to a whole new level. This particular incident helped me overcome my inhibitions and made me the person I am today.




Satya Brata Hota

Pursuing MBA-BM (2019-21) from Xavier Institute of Management, Bhubaneswar