As a third-generation migrant with dreams of making a name for myself, the story of the ascent of the Aditya Birla Group and the Birla family in general is something that I find awe-inspiring.
The roots of the business were started in Ahmedabad by Seth Shiv Narayan Birla, a migrant from the small town of Pilani, who started working in the cotton trade that was extremely lucrative in that part of India in the 19th century. The baton of the business was passed down by him to his son, Mr. Baldeo Das Birla who built upon the family wealth. Generations later, the Aditya Birla Group, now under the able guidance of Mr. Kumar Mangalam Birla, is a force to be reckoned with, and is one of the major conglomerates of the nation.
The story of the ascent of the family by their hard work and dedication shown across various generations of the family is awe-inspiring and has been something that has been instrumental in shaping the view towards life of a large generation of Indians, including me.
One of the ways by which the Aditya Birla Group is big in my life is by the different products that it provides to its consumers. The quality of the products, specifically of UltraTech Cement and Pantaloons has had an impact on my life via their various goods and services.
As mentioned before, both my grandparents had started from nothing in Chandigarh. Since they did not have any generational wealth to back them, both of them ended up making their homes after their retirements. As great believers in quality, they both ended up using UltraTech cement for the construction of their homes.
Ten years (for my paternal grandfather) and eight years (for my maternal grandfather) down the line, the quality of the cement speaks for itself in their homes’ beauty and strength.
Pantaloons, with the great variety of products it offers has also been offering since it has opened up in Elante Mall in Chandigarh, has been one of the favourite places for me to shop at. With the attractive prices as well as quality of its products, it is the first place that I and my friends go to whenever we go to shop in Elante. Hence, these products, by their shear quality, have created a very positive image of the group for me.
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