Alumni Report 2016 – Consumer Goods

This is the fourth edition of the annual Alumni Report on InsideIIM.com. This is part 4 of this year’s series. You can find other parts (Finance, Tech, Consulting) of the 2016 series here.

This is that time of the year where we take stock of the distribution of alumni from 16 Top Business Schools in India across some of the most desirable companies in India. Following the format set by the student team last year (this year’s student team will be announced in June), the series will cover 4 sectors – Banking and Finance, Consulting, Tech & E-Commerce and Consumer Goods. We will look at absolute numbers of alumni in each company and compare percentages of alumni in 2 ways – which school has highest representation in a company among its ‘peers’ and which company has the highest percentage of alumni for a given business school. (Peers are defined based on the year of establishment of the business school. More details below.)

Why do we create this report every year?

1) To help potential aspirants know about a business school’s reputation in the corporate world – alumni stats are a good indicator – both number as well as diversity is important

2) It helps current students and alumni get an overall picture of their own alumni and facilitates more targeted networking

Creation of 2 Business School Clusters – Pre 1966 and Post 1966

Top B-schools in India are divided into two categories based on the years in which they were established. The rationale behind such as a selection criterion is to ensure that the alum base is strong and comparable for the B-schools under consideration. As there was no top B-school established between 1965 and 1973, the cut-off year chosen for dividing the schools is taken to be 1965. This criterion divides the schools in two clusters – Cluster 1 – Pre-1966 and Cluster 2 – Post 1966 – having 8 schools in each cluster.

The table summarizes these clusters with the year of establishment

cluster-1

Analysis of Alumni in Consumer Goods Companies:

A total of 19 companies were considered for obtaining a holistic picture of alumni of B-schools working in the marketing domain. The list of companies is considered to be a comprehensive representation of the popular recruiters across various top B-schools.

 

The Pre 1966 Top Business Schools

Given below is the raw data from LinkedIn for the 8 Schools in this cluster of schools established prior to 1966. Please note that –

1) No filtration has been done for job profile. Hence, the figures below represent every role and domain – the numbers below include alumni in Sales & Marketing, Operations, IT, Corporate Finance, HR and other domains.

2) All possible business of a sales and marketing company have been considered. For e.g. – HUL below consists of employees from Hindustan Unilever , Unilever etc. Cadbury includes employees from both Cadbury and Mondelez International.

The Pre 1966 Top Business Schools

Given below is the raw data from LinkedIn for the 8 Schools in this cluster of schools established prior to 1966.

 

pre 1966

 

Limitations of the report :

1) No filtration has been done for job profile and hence it represents every function from Investment Banking to Technology to HR to operations. The salaries of those in different functions in the same bank are different – For e.g. Someone in Banking operations at Citibank is paid differently from someone who is a relationship manager. Unfortunately, that cannot be accurately gauged from LinkedIn data.

2) All the possible businesses of a company have been considered. For eg. Barclays includes Barclays Investment Bank, Barclays Wealth and Investment and Barclays Corporate Banking.

3) Prima facie, it may seem that a larger number of alumni determines the strength of the B-School. However, the quality of roles offered plays an extremely important part in understanding placements and the quality of the alum base of the respective B-School. For e.g. There is a substantial difference between working in a front-end investment banking role and working in a KPO. These points are not illustrated in these reports owing to the subjectivity involved.

The analysis done below gives a detailed look into:

– Company wise slicing of Alumni across Category 1 B-Schools.

– Cumulative percentage of alumni working in different companies.

 

% of Alumni in each Company from each of the 8 Top Schools established prior to 1966

company pre

 

In the table, wherever the percentage of alumni in a particular company crosses 20%, it has been marked in Red. We see a strong base of alumni from the ‘specialist’ campuses. While XLRI’s BM programme since the 1980s has grown to be one of India’s best, the dominance in HR explains the strong base in FMCG. For decades consistent hiring has taken place. The Mecca of Supply Chain ‘NITIE’ continues to show a strong presence in the industry – it has the highest number of alumni as Supply chain is owned in most FMCG bigwigs by NITIE alumni. IIM A – a traditionally strong campus for FMCG, has over the last 5-7 years seen lesser students preferring the sector which is getting reflected in the overall numbers too. IIFT has a long way to go despite being such an old institution.

 

% of Total Alumni from each of the 8 Top Schools established prior to 1966 – in each company

school pre

 

The old Unilever office used to be bang opposite JBIMS. JBIMS has always been represented well in the HUL top management. Beyond, HUL and P&G JBIMS hasn’t expanded much – points to companies’ reluctance to visit a campus with a small batch size. TISS’s presence in ITC and ITC’s importance for TISS is notable. IIM C – as seen with the 3 reports earlier seems to have good distribution across companies. Like JBIMS, IIM A also sends majority of its alumni interested in FMCG to P&G and HUL.

 

The Post 1966 Top Business Schools

Given below is the raw data from LinkedIn for the 8 Schools in this cluster of schools established prior to 1966. Please note that

1) No filtration has been done for job profile. Hence, the figures below represent every role and domain – the numbers below include alumni in Sales & Marketing, Operations, IT, Corporate Finance, HR and other domains.

2) All possible business of a sales and marketing company have been considered. For e.g. – HUL below consists of employees from Hindustan Unilever , Unilever etc. Cadbury includes employees from both Cadbury and Mondelez International.

3) NMIMS also has many undergrad degrees. The figures for NMIMS could be influenced heavily because of this as B.Com, BBA, B.Sc. Eco grads are also counted along with the post-grad MBA. Also, we have seen many examples of Narsee Monjee College of Commerce and Economics grad label themselves under NMIMS by mistake on LinkedIn.

 

post

 

 

% of Alumni in each Company from each of the 8 Top Schools established after 1966

company post

 

NMIMS has a strong foothold at Castrol, Godrej, GSK. Locational advantage could be a primary reason for the same. Reckitt Benckiser has a special inclination towards IIM L and MDI, with both the schools together representing 67% of the total from among these 8 schools – location again being a big factor here. ITC maintains an equal distribution across the 8 schools. The top 5 recruiters across this set of business schools are HUL, Procter & Gamble, Mondelez, Asian Paints and ITC.

 

% of Total Alumni from each of the 8 Top Schools established after 1966 – in each company

school post

 

Unilever forms a huge part of the alumni base in this sector for almost all of the 8 schools barring MDI Gurgaon. ISB has little presence everywhere mainly because most of these companies prefer people with lesser work experience. Only IIM K has lesser number of alumni than ISB. SPJIMR’s presence is again very impressive across companies. Only IIM L has more alumni when these 8 schools are considered.

 

For previous year’s report please click here.

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Comments

7 comments

Retro

“Reckitt Benckiser has a special inclination towards IIM L and MDI, with both the schools together representing 67% of the total from among these 8 schools – location again being a big factor here”

I see IIFT having 4 alumnis in Reckitt Benckiser FMS has 8 alumnis in Reckitt Benckiser .. :O
– Can you provide your prized and most sought after location logic here? I am failing to understand the anomaly. I am sure your logic is the best ever. Maybe something might have gone wrong 🙂

rohitbaheti99

IIFT and FMS are in the pre 1966 cluster where as IIM L and MDI are in post 1966 cluster. Where is the problem?

Retro

Read the comment again : “Location again being a big factor here” You did not get the subject of the argument above

Aayush Agarwal

Either one or more of the contributor to this article has special affection towards MDI Gurugram. ” ISB and MDI Gurgaon is alma mater to almost 50% of the total of these 8 schools combined. ” How ??? Please explain…

P.S. A note to insideiim editor: Please publish unbiased reports. Double check what the student committee is writing.

Retro

So in essence the number of Alumni working with Coca Cola would be 1. XLRI 21 2. IIM A 17 3.MDI 12 . Thats an impressive job by MDI given that its PGPM was founded in 1994.