Part A:
ABG has always been a companion who knowingly or unknowingly has a presence in everyone's life. Some brands leave an impression in your memory, and I can say ABG has been one of them. You feel a strong connection with a brand through its product, but for me, it was not only their products but also the tagline that defines them. ABG with taglines such as "Taking India to the World", " Your Dreams, Our commitment", for its brands makes you believe in them.
From childhood, I can recall my first memory about ABG was through UltraTech cement. I still remember that my father had a clear choice about which cement he will use to construct the house and that was UltraTech cement. I had come across Aditya Birla Group only through the advertisement of UltraTech cement, and till know, ABG has become bigger in my life.
Aditya Birla Fashion and Retail Limited (ABFRL) has a lot to offer in terms of fashion brands to opt for. Peter England has always been my favourite to buy the latest clothing and someone who always has an offer to make your shopping bag full of the latest stuff. After I started my first job, the choice that was recommended to me for buying formal pants and shirts was Louis Philippe and it has never let me down in terms of design and quality.
These are only a few examples to list down how ABG has been big in my life. Some brands such as Freshwrap, Pantaloons, ABG’s carbon, ABG capital have come impacted all our lives in one or the other way.
At last, I would say that ABG has been a companion for life whom you can always believe, and someone I admire a lot to be part of it.
Part B:
The challenges and opportunities are part of anyone's life. For me, it is not advisable to accept the challenge unless you fit in to take over it. What I meant to say that accepting a challenge in itself becomes a challenge, not always the journey to overcome it. As a human being, there is an innate nature that the fear of failure pushes you a step back rather than achieving it. The real challenge becomes convincing yourself rather than convinced by others that you are capable enough to take over any challenge.
Life offers us a lot of opportunities, but we hardly can grab on to a few. Such is the situation I have come across many times in my life. The real challenge I faced when I had to make the choice to pursue higher education either in India or abroad. You have to make a hard choice and let go of many other opportunities. I did my graduation in Mechanical engineering and was always inclined towards more technical knowledge & stuff to work on. But there was always a dream of starting some business of my own somewhere in my mind. This all took me to pursue MBA in DMS IIT D, but it almost took me 3 years to choose to decide whether to go for MBA in India/M.Sc in abroad or continue with the JOB. The opportunities at once seem covertly hidden with what it has to give you, and mindset preparation it requires to actually start thinking and finally working on it, which let me pursue MBA from India.
Challenge is how you prepare for the journey that awaits you. Keeping yourself motivated and dedicated seems fragile, but until there is self-belief, the belief to achieve the target, vision to achieve about the dream you have can keep you rooted in the journey. There are instances in your life when people surrounding act as a barrier and it becomes very important that you need to keep yourself away from distractions that are hinderance to your success.
These challenges seem very trivial to anyone, but they play an important role in defining your success and the purpose you are carrying with you. Overcoming challenges involves mind control and psychological preparation.