The influence of brands and the way in which we make use of them in our lives, reveals its importance in our lives. Aditya Birla Group is one of the most influential brands have a presence in almost 35 countries worldwide. Aditya Birla Group has grown exponentially with growing India since India’s Independence. It stepped its foot in the sectors such as textiles and fibers, cement, aluminum and chemicals which were critical for independent India at that point of time.
Grasim Industries is the flagship company of the Aditya Birla Group. It is one of the leading and only producers of VSF (Viscose Staple Fibre) in India. VSF is a kind of manmade cellulose fiber. Along with that Grasim is the largest cement and caustic soda producer in India. It operates in almost 12 countries and exports to almost 50 countries. The textiles section of Grasim contributes almost 15% to the group turnover. It had a special focus on specialty fibers and emphasized on innovation and research and development. The fibers produced by Grasim have varied applications, they are used in facial tissues, home furnishing, fashion, etc.
Other than Grasim, Aditya Birla Group has many other top brands under its hood like Allen Solly, Hindalco, Forever 21, Freshpakk, Hackett, Madura Fashion and Lifestyle, Linen Club, Liva, Louis Philippe, Pantaloons, Peter England, Ralph Lauren, Van Heusen, etc. The other big revenue generator of Aditya Birla Group is Aditya Birla Fashion and Retail Limited. It has a retail space of 7 million sq. Ft and revenue of ₹ 7181 crores.