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Aditya Birla Group: A Brand of Endless Possibilities - Kumar Harsh, IIM Bodh Gaya

Jul 18, 2019 | 4 minutes |

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Tell us why Aditya Birla Group is big in your life. Aditya Birla Group is a conglomerate that has its roots instilled deeply in the history of our society from as early as 1857. It has pervaded our daily lives in an imposing way and left an indelible imprint on our daily lives. People, sometimes even unknowingly, use ABG products in every aspect of their day-to-day lives. A fashionista uses its resplendent products ranging from Louis Philippe to Ralph Lauren. A person aspiring to build his dream home uses Ultratech Cement and Hindalco Everlast roofing for their trademark strength and durability. In more generalised terms, be it Vodafone Idea for uninterrupted connection, ABPB for hassle-free, full service digital banking, Forever 21 for every scintillating modern-day diva or Oxygrade Food Grade Whitener for the ever-growing sugar industry, ABG has provided us with so many products and services that it will be impossible to part with them even for a day. Recently, Aditya Birla's production branch, The Applause Entertainment has delved into making some of the finest web series that have been quite literally 'applauded' by the audience such as Criminal Justice, City of Dreams or the much awaited Indian adaptation of the BBC satire, The Office. The feats of global and national successes that ABG has achieved are phenomenal and unstoppable. The strategy of Aditya Birla Group has always been to set the goals high and exceed them and this is what motivates me to do better in my personal as well as professional life. To talk about my life, I use one or the other ABG products often in my routine. I wear Peter England shirts to my lectures, Vanheusen Power Dressing to my interviews and Allen Solly has been my all-time favourite brand of clothing. ABG products have been indulged so much in our daily lives that doing away with them will be like doing away with our mobile phones which by-the-way also uses an ABG SIM card. My life is just one of the millions of lives that ABG has had an impact on. Seldom does it happen that you get attached to a product or a brand just because you use it so often. Aditya Birla Group has a gigantic stature in our lives and I firmly believe that every single consumer for ABG products is grateful for its efficient innovative services. Needless to say, Aditya Birla Group is here to stay and the upcoming generations will witness its mammoth growth just like we did. How you overcame challenges to achieve your ambitions in life so far? Challenges are the most intricate yet obligatory part of our lives. In my life, challenges are proven to be a blessing in disguise time and again. The most strenuous challenge that I faced so far was back in the second year of my Bachelors of Engineering. My mother was diagnosed with Stage-2 cancer and it was a heart-shattering news for everyone in the family. As if that was not enough, just weeks after that I met with an accident which completely ruptured three ligaments in my left leg among other injuries. The most agonizing part of all this for me was the fact that I couldn’t be there for my mother when she needed me the most. This overwhelming stress and trauma put an end to all my hopes and aspirations, but somewhere deep inside I just knew that this was not how I would let my life turn out; I had to get back on my feet again. I started taking regular therapy sessions, focused on my studies and started to work out a plan. I appeared for CAT purely on self-studies which I managed alongside my college studies and scored a whopping 99.45 percentile. I had risen like a phoenix. This whole period of two-three years gave me a lot to introspect upon. Had it not been for my obstinacy to get my life back on track, things would have been so much different. I prepared a plan to achieve my goals, followed it consciously and came out victorious. I wasn’t destined for success but I refused to sit back and wallow, instead I grabbed what was mine. This will be the career plan my whole life and I aspire to reach the epitome of success with it. I shall conclude with saying that life is not always a bed of roses, it consists of ebbs and flows and how we react to these obstacles defines what we are and what we will become. #ABGLPWooMe #IIMBG  Tags: