Every company or a product associated with the name of the “Aditya Birla Group” is synonymous with quality. With over 150+ years of being in business and varied across sectors from fashion to pulp, it is impossible that one has never come across a product from Aditya Birla in their lives.
For me personally, the impact of ABG started very early, when “Freshwrapp” became synonymous to the quality of lunch that I used to carry to school. My mother trusted none other than Freshwrapp to pack food for my family. And like my mother, I started learning and trusting ABG more. As I’ve grown up, my trust on the brand has only gone up. I never really realized while I was strolling through the lanes of Pantaloons, that this is something that is owned by ABG. It had touched another aspect of my life as I was growing up. The quality and the sheer experience of shopping at a Pantaloons always excited me.
Now that I am at a business school and expected to be formally dressed all the times, I never had to look anywhere other than ABG to help me with it. The range of brands from Louis Philippe Allen Solly to Peter England, always helped me with the best options and quality that helps me get through my interviews with confidence and ease.
So, simply stated, there has never been a time in my life that I have not been associated with something from the Aditya Birla Group, and I wish this continues and I always have a friend in the form of Aditya Birla Group, that looks after my needs all through my life.