Ever since its inception in 1857, Aditya Birla group founded by the great visionary Seth Shiv Narayan Birla have touched millions of lives in India. It marked the beginning of an era in not just retail and telecom
sectors but also in the financial, cement and textile industries. My first introduction to the products of the Birla group was with idea cellular. It was the sole reliable network with good 2g connectivity in my town back then. Possessing an idea 3G dongle early this decade was a moment of pride for an engineering aspirant like me. Just when I finished my high-school I was thrilled to enter "More", the then venture of Aditya Birla group, and buy groceries and vegetables at one place! In no time it became our childhood go-to place to buy exotic candies and biscuits. Growing up in an Indian middle-class family, big names of the textile brands from the Birla group always excited me. Ever since I became a salaried guy, textile outlets like pantaloons have become my one stop shop for all clothing needs. Specific brands like Van Heusen, Peter England are closer to my choice in satisfying my fashion appetite on every occasion. Visionaries can find ways to surprise you in the ways you can never imagine. My sister is thankful to me that I introduced her to Forever21, yet another smart move by the Birla group.
As history echoes, there can only be few market entrants with powerful vision and mission to sustain in
the ruthless Indian market, make an impact on the common man’s life and Aditya Birla group is one among them.
Every person has a story to tell. These words by my mentor still echo in my ears when I struggle to strike a conversation. Installing this thought in my head, helped me to make many wonderful friends from different walks of life. During my schooling, I headed a house which was the first challenging role of my life to lead participants around 180. I was well appreciated by my school authorities for
various drives and competitions I conducted with the help of my teachers. In my engineering, where I pursued electronics and telecommunication there was a tough competition to get into a committee like the IETE student chapter. Clearing the rounds of it I soon became an important person in the electronics exhibit team onboard. Taking forward my learnings from school and engineering I helped 3 teams to get selected for NSTL college expo. Working with Tata Consultancy Services for the past 2 years, I clearly saw my self lacking several organizational and behavioral qualities to go up the managerial ladder in the near future. Although not proud of, identifying that I lacked a quality was in itself an immense sense of delight for me. Putting this need into action, I took up the enormous challenge that the CAT exam put forward and successfully landed in IIM Raipur. In the past few weeks at IIM Raipur, interacting with peers from diverse backgrounds I realized challenges and problems are relative. I believe in never give up attitude and working hard to inculcate it in me which I hope would make an impact.
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