Aditya Birla Group is no doubt one of the most widely received brands in India. It influences the citizens so much that we use the phrase "Tata-Birla" in our daily language and why wouldn't we, the impact that this brand creates is humongous.
Even though the number of Birla group products that have impacted me are hard to jot down in such limited lines: ranging from Birla White cement for the exterior of the house to Fashion brands like Allen Solly and Vanheusen. The one thing that will always hit me with immense nostalgia is Hindalco's Freshwrapp.
It is not just me, but thousands of people would resonate with the fact that freshwrapp is a distinctive memory from their childhood. I can surely say this because every recess began with a crumbling sound of the aluminium wrap, followed by a wave of overwhelming smell of home cooked food throughout the classroom, on every desk, the food varied but freshwrapp remained the same. This thin aluminium foil, not only gave a sense of security to the mothers that their child is eating fresh and safe food, but also was an integral part in the post recess aluminium crumbled-ball sports.
Hindalco's Freshwrapp was the first brand I put an effort to be aware about, and probably the first Aditya Birla Group brand that had a direct impact on my life. As I aged, I came into direct contact with other Aditya Birla Group brand like Allen Solly and Vanheusen. My preferences are easily catered by these two brands and thus they help me pick clothes easier. Even though these brands are of more utility to me now, Freshwrapp will always get the podium place as it floods my brain with so many memories.
#ABGLP #TAPMI #ABGLP WOO ME - SEASON 2