Started out a little over 160 years ago from Worli, Maharashtra, Aditya Birla Group is an Indian multinational conglomerate that owns myriads of brands in tens of sectors and had a revenue of 44.3 billion. All of this is very impressive but not as impressive or memorable as the image and values the name “Aditya Birla Group” carries and projects.
Through the advertisements the group produces and the campaign it runs, the glorious multi-facets of its values and principles are beautifully presented out. What anyone can grab or describe as the gist of the core values of the group that is presented out to the world is that the company dignifies struggle. The struggle to improve, to be better and to be independent. The power and will required within to go through this struggle and emerge out a victor. The conglomerate places equal emphasis on beauty and strength. Most of its advertisements put prominence on the synergy between beauty and strength synergizing the strength in beauty and the beauty in strength, which is truly inspiring. The brands owned by the group, especially Ultratech Cement does this elegantly.
Most of the apparel brands of the group like Louis Philippe, Van Heusen, Peter England show class. They project a class of people who are above the rest without the “holier than thou” attitude and subsequently lift other people up. The way the group celebrates the culture and the dedication of people towards their goal, how they work, struggle through and worship their journey and destination is what makes Aditya Birla Group something more than just a company.
The struggle, the inspiration, the dedication symbolized by the Aditya Birla Group signifies the struggle and longing of an individual, personal or of a public as a whole. I am here, writing this article, in this competition that I participated through my college, one of the premier B-schools in the whole country. I struggled to be here. I worked hard; I took a chance by leaving my job to be here. From going against my parents wishes, who wanted me to study medicine and be a doctor, I fought and successfully persuaded them to let me study commerce, to the right now when I stepped through the hallowed gates of the Faculty of Management Studies building showing up for the first official day of induction dresses from head to toe in Van Heusen formals. I struggled and I powered through and I still am powering through.