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Aditya Birla Group: Past to Future -VGSom, IIT Kharagpur

Jul 15, 2019 | 4 minutes |

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Part A Aditya Birla Group Private Limited started in 1919 as a jute manufacturing company. Now, it is a billion-dollar conglomerate with over 120,000 employees, spread in 34 countries across 5 continents. Over the years, Aditya Birla Group has expanded the business in Cement sector, Aluminium and Copper sector, Caustic and Chemical industry, Insurance sector, Asset management company, Advisory and broker services, Data systems, Textiles industry, Essel mining, Tanfac industries, etc. Aditya Birla Group is the largest aluminium rolling industry, largest aluminium recycler, third largest cement producer, largest carbon black producer and fourth largest in insulators. Being a Civil engineer and working in the Real Estate sector, I have seen Aditya Birla Group transforming the Real Estate sector in many ways. The basic requirements in the real estate sector are cement and aluminium and the leaders of cement and aluminium manufacturers are Aditya Birla Group. The group introduced different grades of cement in the market with different compressive strength which gives options to customers to choose according to their requirements. Different grades of cement are used in various places of the same structure which eventually reduces the overall cost of the structure. For example, a lower grade of cement is used in the places where there is minimum dead load and higher grade of cement is used where the dead load is more.  Similarly, a different type of aluminium can be used in the reinforcement. Secondly, Vodafone Idea Limited has improved connectivity and mobile internet which helps us to connect with our family and friends. I have been using Vodafone Super 4G for some time now and speed and connectivity help me to work more efficiently. Thirdly, formals are an integral part of proper dressing and brands like Peter England, Van Heusen and Allen Solly have formal style better. Aditya Birla Group caters to our demand of formal clothing and helped me in purchasing formals for my work and B-school. Fourthly, Aditya Birla Group’s initiatives in Healthcare and Education has impacted my life indirectly by making society better and improving life for future generations. Part B Challenges are part of life that helps you to grow and become a better person. We face various challenges at different phases of life and overcoming those challenges helps you to achieve greater heights. The biggest challenge I faced in my life was deciding my career option after completing my engineering. My grandfather and my father are both civil engineers and after completing in Civil, my ambition was to open a Real Estate firm in my hometown. But due to demonetization and GST change, the cash input in Real Estate came to a halt in 2017 and the people were not investing in the Real Estate sector. So, after completing my engineering, I decided to work in a Real Estate company named Mahima Real Estate Private Limited until the market became stable. But after a year, I realized the Real Estate sector will need some time to recover and that is when I started looking for other career options. After a few days of research and thinking, I decided to pursue an MBA. I think an MBA will help me acquire practical knowledge, help me to know how the industries work and develop entrepreneurship skills which will eventually help me in setting my Real Estate firm in the future. While deciding on my career options, everyone told me to go for MTech over MBA but I was convinced an MBA is a better option for me in the long run and finally decided on pursuing an MBA. So, changing my field and taking an entirely new career option was a difficult choice and I had to prepare myself mentally to achieve my long-term career goal. #VGSom #IIT Kharagpur #ABGPLWooMe