I was using Adiya Birla's brands long before I knew about the Adiya Birla Group. Be it shoes, pants, shirt or t-shirt I wore brands that are owned by Adiya Birla Group. As a teenager, I was fond of Van Heusen and Allen Solly. They became my favorite brands and I am still loyal to them. Pantaloons is my go-to shopping spot. As a Pantaloons green card holder, I make it a point to hit the stores in the month of January and July to shop from my favorite stores. Couple of years ago, my house was built. The cement used was UltraTech cement as it is the best in the segment. While working on a marketing project on ABG, I found the answer to why I had a natural affinity to these brands in particular. They all have one thing in common, they all have one parent company:
Adiya Birla Group.
Since then, working with Aditya Birla Group has been the goal, the dream and the passion. What made me happy when I got into Faculty of Management Studies, Delhi was that I had a chance to apply to ABG and fulfill my dream of working in such a wonderful organization. The more I research on ABG, the more I yearn to get into the organization. I hope a day will come when I get to wear my black Louis Philippe leather shoes and walk in a room to be interviewed for a managerial position at Aditya Birla Group.