Today, especially in the growing economies like India, the world is witnessing a major shift in consumer preferences. Yet organizations are growing parallelly focussing their preferences. Aditya Birla Group being one such giant is elaborating their structures across all the verticals in their best possible way. Their business empire spanning continents became a virtue much before globalization has evolved. It is still being remembered for creating multinational corporation integrating the Indian economy to the world economy from cement to aluminium to telecom services to Financial services and what else not.!! Each element of Aditya Birla has impacted in my life. Advertisement paintings of Ultratech cement on the walls of almost all the villages made me remember even till the date and even made us to construct my little house with the ultratech cement. It is all because of branding and the quality they have and now they are topping the chart despite the global cues in the sector. Aditya Birla Fashion & Retail Ltd whether Pantaloons, Peter England, or Vanheusen, Zaraman influenced all the pyramids of people and touched their lives with better affordability & quality. I still remember our family purchases fashions during festival seasons and once I wear the fashions makes us to treat them as a part of my family while celebrating festivals and so many. Aditya Birla is living its life across the villages via CSR which runs 5000 medical camps and 20 hospitals, operating 56 schools for 46500 school children and also providing solar lamps for school children and many more.
Every individual is filled with questions and problems. It is how good we deal with the situation and make the best out of the decision we have made. I still remember when I was in a dilemma after my Under graduation. I had a dream of working in a big consultant firm as a senior professional. To enter into such corporate managerial role, doing post-graduation in MBA is utmost important. During my UG course, I was selected in one of the biggest IT service firm. At the same time, I scored good marks in Management entrance test. I chose to do an MBA, and not to work. But news from my father twisted my thoughts. His company was locked out and he was the only earning potential in my family. Being from the low financial background, now running the family itself was stake. It was difficult to leave ideal opportunity knocking at the door but finally, to back up my family I chose to accept the offer letter. Once my father was able to support again, I started preparing for my entrance test while I was working. Being one of the core technological analysts in the organization, it was very difficult to concentrate on both the verticals. Yet with full passion and dedication, I rewrote management entrance tests and with good marks joined in one of the best institutes than which I got selected previously. Though we let a chance go whenever we are in dilemmas, we should try to make the best possible way and the realization that some big things are waiting in our life ahead.
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