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Big, Bigger, ABG Big – IIM Rohtak

Jul 15, 2019 | 3 minutes |

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Big in life, not in size, not in value, but the magnitude of the impact that Aditya Birla Group makes in the lives of the people whom it touches. If one looks at the involvement of Aditya Birla products in the market in various segments, it seems next to impossible that anyone could go without using its products in their lives. From the ground up, I think the most invaluable contribution that Aditya Birla has made in my life is my home. No words can express the sense of belonging and peace that comes to me when I am at home. It could have been any brand, but my family chose to trust UltraTech cement. That trust was not misplaced; my home has felt like it could endure the worst of the winds and harshest of the storms. If not this feeling of safety and security, what else does home stands for? And the cement that went into firming up its foundation and towering walls is what made all the difference for me. The second significant contribution to my life presently is bridging the gap between my family and friends whom I am not able to meet for a length of time. Through Vodafone-Idea, the connectivity between places far away in the physical distance has become accessible to all due to high penetration and reasonable tariff rates. I have never been sans mobile network, even in remote locations, and it has made my life easier in so many aspects. Being fond of visiting hill stations to spend a few days away from the humdrum of my daily life, I have never been fond of network blackouts. Ever since I have migrated to Vodafone-Idea, I have never had to face network lags even in the remotest of areas. As with anyone who cares about the way they dress and groom, especially being an MBA student, I like to go for the best brands out there. Most prominent of these brands is Allen Solly and Pantaloons. For my formal wear, I have always preferred Allen Solly. This is primarily because of two reasons, the fit that the clothes provide and the creativity in terms of style that they bring to the table. It might get monotonous wearing the same formal clothes cut from similar fabric and made into similar styles, but Allen Solly takes great care in curating their offerings so that you never get tired of wearing formals to your workplace. Rather, it motivates me to go to work dressed to nines. Pantaloons, on the other hand, provides great comfort while making sure that you do not compromise on your style quotient while being relaxed in their clothing. I have always felt like I should be in a position of authority to make an impact in someone's life or make a difference that matters to the society, but lately I have come to realize that in doing the little things, you can compound the effect of those little things and make it impactful. So, I have been participating in blood donation drives that my college club has been organizing over the past year. Though not very impactful, it is the start of something good and I will work on it to make it bigger.