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ADITYA BIRLA GROUP the name that is acknowledged not only in India but has gained global recognition. ABG being the third largest conglomerate in India provides services in nearly every possible domain. As a child having no knowledge of conglomerates and FMCG’s i had no idea that certain things were not sole entities but just a part of a one larger organisation crating them as brands and when i began exploring more i got to know more about these bigger organisations i came across ABG which caught my eye. Operating since 1857 ABG is a predominant leader in every domain and i was amazed to see big names such as ultratech cement, van heusen even hindalco freshwrap aluminium foil in which i used to take my lunch to school was part of ABG. ABG by that time began inspiring me and i started using ABG products, which ironically i was already using just didn’t know about it. Seeing ABG advertisements on television itself instilled a feeling of pride in me as it represents my country on a global level and is a brand in every aspect not only in india. From provideing raw materials for constructing buildings to making of roads, from making fashionable clothes to making packaged eatables, ABG is present in our lives. We all know idea cellular network and its services. It belongs to ABG and came as a storm and revolutionalised lives of millions of people. This is the impact that ABG has in my life and i hope it keeps on making lifestyles of people easier each passing day all around the globe as it has made mine. HOW YOU OVERCAME CHALLENGES TO ACHIEVE YOUR AMBITIONS IN LIFE SO FAR Everyone faces some challenges in life and to overcome it or not depends upon the individual’s will and determination. I too faced some challenges and the one which stands out among them was related to my perception of thought about things that were blindly followed, by doing things that were actually following crowd like a herd of sheep without introspecting about the situation and thinking rationally. One such incident was bullying a guy at my school. Everybody tried to get hold of him and make a mockery out of him. I too did the same thing though i felt it was wrong but i followed everyone else and always keep taking advantage of him till the day he was physically abused by my fellow classmates and though i didn’t take part in it but i didn’t also take a stand to raise my voice against something which was a foul thing to do in my perception. From that day i decided to never let that happen again and always stand against things which i term as injustice towards someone. And to overcome it i reached out to him in his home as he didn’t show up the next day and said sorry to him and also told him that i vil always be there for him in any adverse situation. I followed what i said and though i was too trolled for my decision but i managed to stay put and finally was happy for what i did. I still follow this school of thought which i had acquired and i am proud of it. So my challenge was about fighting with myself and deciding to always do the right thing which lies within my moral standards and to take a stand for it even though majority is against it and i might be criticised or bullied but i will abide by my values. And i am proud to say that i overcame my challenge eventually. My ambition is to become a good person and i began to realise and acheive it through overcoming my challenge. #NITIE_Mumbai #ABGLPWooMe