Aditya Birla Group or ABG has touched millions of life in millions mays. When I look back to my childhood days where most of my fond memories revolve around the tiffin boxes we shared, that is when I first felt the presence of ABG in my life. My mother trusted nothing but FRESHWARS to wrap my lunch. To be honest, this business group was present at all stages in our lives and we hardly ever notice its impact. Idea Cellular network has provided me connectivity during my undergraduate course when I was trying to build a network with people all over the country. Pantaloons is what I have always relied on for quality clothing and even here the Aditya Birla Group never disappointed me as a customer. This year when I had to buy formal wears for B-School interviews, it was disheartening to see such few brand to offer choices to women. It was then that I found out that the two brands, ALLEN SOLLY and VAN HEUSEN that I am purchasing from also belongs to my most trusted Aditya Birla Group. This company has also helped my family when the times were tough, Aditya Birla Sun Life mutual funds were a big support for my father, my family’s sole bread earner. His belief in the company stays strong till date.