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Integral stories with the Aditya Birla Group, IIM Raipur

Jul 15, 2019 | 3 minutes |

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Aditya Birla Group will always have a special place in my heart as my father started his very first business with Ultratech cement. He was a distributor for Ultratech cement in the city of Berhampur in Odisha. Thus, my childhood memories are filled with Ultratech, as I used to spend a lot of time with my father. Aditya Birla Group is one of the largest Indian conglomerates. It has a diverse interest in the market from manufacturing to retail, fashion, telecom, not a single day of mine passes by without seeing a product of Aditya Birla group. Do I need to even introduce pantaloons? Its presence is everywhere and is the most loved shopping destination. The pocket-friendly brands with the quality it offers makes it stand apart from others. Madura fashion & lifestyle, a division of Aditya Birla Nuvo Ltd. has made its mark in the premium lifestyle section. Louis Philippe, Van Heusen, Allen Solly, Peter England and People- the brands'             synonyms with style and simplicity at the same time, have made their place in every Indian’s closet. Idea, after its merger with Vodafone India, became the largest mobile telecommunications network in India with around 400 million subscribers. The one thing I like the most about idea is its marketing strategy. It can be easily seen in their advertisements which is humorous and socially conscious at the same time. With its CSR activities spread across 5000 villages touching nearly 7.5 million people, Aditya Birla Group not only offers us with great products but also makes a major contribution towards the society.

Being a vernacular medium student, I was not used to speaking in English. Even in our English periods, the teacher used to prefer talking in Odia instead. Though I scored good numbers in English, I was not very fond of English debate competitions. After I joined my engineering college, when the teacher asked any questions, I was scared to raise my hand even though I knew the answers. I wanted to get rid of this situation very badly. But I didn’t know how to get rid of the stage fear. As an enthusiastic quizzer, I joined our college quiz club. I was awed by the beauty of the questions put forth and the extraordinary way the question is conveyed by the Quizmaster. Though I could set a lot of good questions, I could not gather enough courage to go on stage and ask them myself. So much was the stage fear that I actually got my friend cum quiz partner to host my first question set in college. Then I took a resolution to get rid of the stage fear and address the problem head-on. I hosted at least one set of questions each week for the entire third year of my college. At first, it was difficult because I was really conscious of my pronunciation and presentation, but gradually that fear went away. I could finally I could present myself in front of a large crowd. What I realized in this arduous journey is that perseverance is the key to success. And with perseverance, every problem can be solved.

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