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Jul 18, 2019 | 4 minutes |

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Aditya Birla Group has a vast range of products folio. I have experienced very sensitive attachments with the fashion retails of the Aditya Birla group in my life. When I switched myself from a rural background to an urban lifestyle it was a bit challenging for me in many aspects like education, behavioral, social, physical outlook, and my environment was totally changed at that stage of my life. Sometimes people criticize me and make fun of me for my dressing sense and attire because the type of clothing I was doing was not branded hence it was neither good fabric nor durable and also not comfortable to wear. Slowly I started realizing the value of money when it associated with quality, the more you invest in the right place the better results you will get. I didn’t remember when I decided to buy clothes from the shopping mall but it was a very good and pleasant experience. After this, I had become a habitual shopper from various retail outlets like Louis Philippe, Peter England, and Van Heusen, etc. these all brands are acquired by the ABG group in India. These brands are proven very effective in terms of quality and cost management with the implementation of their pricing strategy in my case and I am thankful to ABG for giving me such a pleasant experience in fashion industries. If your dressing sense is very good and proper then half of the job is already done and now I am more confident in my life with the things which I was lagging at one point in time.                                   It takes a very big step to jump from one level in life to another level. For me, life was not so easy. After my schooling upto class 8th from a village school, I was troubling with my shaking career and lost my confidence seeing the huge competition in the educational institute after class 8th. That was really challenging and tough for me and I was not so mature to take decision regarding what to do what not to do. when I moved to the city Lucknow I took admission in Lucknow public school and couldn't manage the pressure and left it then I joined a normal school and start working hard from my first day after some time all become easy and I end up my high school board examination as branch topper then the second step in my life was when I changed my school. Again I worked hard there and topped class once again. In this race, something was missing which an MBA life needs most that is extracurricular and roles of responsibilities and I was missing all. Later stage I again struggled with IIT-JEE and couldn't make for a good engineering college but I never compromise with things I always keep doing to make it better. After four years of engineering, I finally cracked the gate with good rank and got satisfaction with my performance the first time as it is a very big thing for me to achieve this.                                                                      ABG Group is contributing to every person’s life more or less to some extent. It is providing the copper required for Indian railways, providing carbon fibers for tire manufacturing, fashion, chemical industries, financial services, Aluminum producers, cement industries, etc. It is affecting the people from agriculture to defense sectors on a large scale. The large and big construction works need very reliable raw materials like Ultra Tech cement and hence it is an Engineers Choice. They are developing the roads in rural areas and near my home town, they provide a very good road ecosystem infrastructure that attracts me every time I see it. We walk on their roads, travel by their trains, wear their clothes and also they connect us with each other over long distances. They are also ancillary to many other companies manufacture mobile phones, tyres and generate electricity. They form the backbone of the Indian economy and without the support of such a large enterprise, the economy is sure to collapse. The group is serving the country in every manner and is developing and expanding like anything. #NITIE#ABGLPWOOME