With its roots laid by Shiv Narin Birla in 1857 when he started cotton trading in Pilnai, Rajasthan; the Aditya Birla group is an important part of India’s economic journey. Their flagship company Grasim Industries was incorporated just 10 days after India got independence in 1947. Post that, over 19 companies were set up outside India by the group to give it a truly global presence. Now with its involvement in truly cried sectors, it definitely is the quintessential Indian Conglomerate. Aditya Birla group has subsidiaries in the non ferrous, carbon black and cement sectors, which fell pretty far away from the life of a common man. However, right from aluminium foils that we use in the kitchen, to the cement used in building our houses, Hindalco and UltraTech are brands that have definitely impacted us.With brands like Grasim, Allen Solly, Peter England, Van Heusen, Forever 21, Pantaloons retail chain and many others, Birla has been involved in clothing the average Indian since its inception. As the largest producer of viscose, it’s not only India that the AB group clothes, but in some way or the other, it clothes the whole world.With Indo Gulf, AB group is involved in making fertilizers and insecticides essential to keep the crop safe and healthy. It’s brand Birla Shaktiman is one of the most preferred by the farmers.It’s not just the “roti, kapda aur mean” that Aditya Birla Group has been actively involved in providing. It has also permeated our communication systems with Idea. As one of the largest telecom networks, it has definitely impacted the life of an average Indian.After all of this, it is also involved in protecting the wealth for us, with its wealth management vertical. Making financial advice available for the “regular joes” has been one of its most important endeavours.Therefore, it can be said that the more we notice the more we realise that Aditya Birla has truly permeated our lives in every way, becoming an inseparable part of it.