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Jul 16, 2019 | 3 minutes |

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Fashion

Aditya Birla Group sells in-house and other branded apparel via brick-and-mortar and online stores. The group's firm Aditya Birla Fashion & Retail Ltd sells in-house brands such as Louis Philippe, Allen Solly, Van Heusen, Peter England and People via their individual brand stores and through other multi brand outlets. It operates a multi brand fashion retail chain Pantaloons which it acquired from Future Group. Also acquired exclusive online and offline rights to American fast fashion retailer Forever 21 in India. The group ventured into niche target and select portfolio apparel in October 2015 with Abof. However the group decided to shut ABOF citing non profitability of eCommerce sector. 

Peter England

An abroad dress brand for sure, but one that has  a lot of outlets in India. I had recently purchased  a T shirt of Peter England at Trivandrum Pothys which costs about 800 Rs. It was a one of the best product I have ever purchased. The material of this T shirt was 50% cotton and 50% polyster. It was very comfortable. The product keeps a normal temperature of the body and its keeps you very cozy in every climate. Absolutely this was a beautiful and worthy purchase of me. This is a product I would completely recommend to anyone that does purchase the product, as it is completely worth the money. The higher quality material and premium feel is what makes the product have value for money. I have also used this shirt for over 2 years and the durability has also been commendable.

I have done my schooling from Malayalam medium schools. English was the most difficult subject for me ever since I had to study it in the schools. For 10th and 12th standard examinations, I scored lowest for English as compared with other subjects. When I joined for Engineering, I was happy that I don’t have to study English as a subject anymore. After my graduation I got a job in an IT major in India.  After the training company appointed me to Mumbai, the financial capital of India in which I personally didn’t have any contacts. I didn’t know Hindi at all and very poor in English. There I got into a project in which our clients were from United States and I had to attend multiple calls on daily basis. I was really struggling to speak English and I could not understand their accent at all. Clients raised few escalations about me on which my manager asked me for explanations. Meanwhile I took CAT exam once, though I performed decently in other modules the score I got in verbal ability was pathetic. Then I realized my Ego of proud Malayalee is not going to help me anymore. It was high time I had to act. I started subscribing to Hindu news paper on the very next day, read all the articles on editorial page and started writing words I found new in a notebook and revised it everyday morning. I installed a BBC radio mobile application and started to listen to their panel discussions and documentaries. It helped me in a big way to improve my understanding of the western accent. Within a couple of months after starting this, I found tangible progress in me in terms of speaking, writing and understanding of the English language