The Aditya Birla Group, founded in 1857, is a 4
th generation business conglomerate. The group is built on a strong foundation of value creation. Adherence to strong business practices over seven decades has helped Aditya Birla Group grow into a global powerhouse in a wide range of sectors such as metals, telecom, cement, financial services, fashion and retail, chemicals, carbon black, insulators, mining and agri-business.
My journey with Aditya Birla Group started when I bought my first mutual fund – Aditya Birla Mutual Fund- My grandmother gave me a gift on Diwali and I decided to invest it in the Aditya Birla Mutual Fund. I went through their website, compared returns and risk factors, and chose the Aditya Birla Sunlife Equity Fund for its excellent consistent performance. It soon became a habit and whatever I was able to save, went into the mutual fund. In later years, I also invested in the Aditya Birla Balanced Fund and their Index Fund. The funds did well and when the time came to pay my college fees, I decided to pay part of the fees myself through the money I had accumulated in my mutual funds. It was a great feeling to be at least partly financially independent. I am glad I invested in the mutual funds.
The college requires to be dressed in business formals on certain occasions. It was time to pick my first business suit. I went to the market and found that a Allen Solly suit was my perfect fit. I also took Louis Philippe shirts and Van Heusen trousers. I was surprised to learn that these were all Aditya Birla brands of clothing and even the Pantaloon and Planet Fashion stores were part of the Aditya Birla group.
The Aditya Birla group has become an inseparable part of our lives. Apart from the above, Grasim, UltraTech and Idea are also Aditya Birla products. Aditya Birla group is the third largest business conglomerate in India and has interests in virtually every field of economic activity. It is now a global brand and an important part of the India story.
#NMIMSMumbai #ABGLPWooMe