ADITYA BIRLA GROUP (ABG) – when we Indians hear this name, I’m sure it brings in a lot of memories. This name has been a part of our lives since forever. From cement to insulators and from telecom to fashion, the ABG has undoubtedly made it to the top. With a heritage of over a century and half, the ABG has been touching lives since generations. Their brands are changing the world for better.
But the brand that I personally love and resonate with is
“Allen Solly – WOMAN”. I still remember my early days in the corporate world. I had just stepped out of college and felt like a perfect misfit there. Clothes add an edge especially when you’re in a corporate setup. But fitting in at a cost of being uncomfortable was a strict no. That’s when I came across “Allen Solly”. My first experience of walking into their store in Bangalore is still fresh in my mind. “Allen Solly – WOMAN” is a one stop solution to all your fashion needs. Right from the fabric, colours, prints to their Styles, fittings and comfort, “Allen Solly – WOMAN” has a check on all. They provide comfort and elegance giving you the perfect look for work. Their shirts, tops and cardigans are my all time favourites.
ABG is not just about their brands. Their initiatives in sustainability and Corporate Social Responsibility (CSR) are a proof that they live up to their mission statement –“To deliver superior value to our customers, shareholders, employees and society at large.”