Aditya Birla Group is one of the largest Indian multinational conglomerates. No second thoughts about the fact that it touches the lives of Indian consumers across all segments in one way or the other.
Ultratech cements, India’s largest cement company is an example of how the company has led in setting up foundations of many consumer’s dreams.
With leading fashion brands like Louis Philippe, Allen Solly, Van Heusen, Peter England, Forever21 India and others under the Adiya Birla Group umbrella, the company offers a wide range of trendy fashion and formal apparels, meeting the clothing needs of Indian markets.
The ‘More’ Retail store was another success story for the company that had a reach and connected to indian households. Their in-house manufacturing of ‘More Choice’ Pulses, grains, and other household products was a brand offering better quality at a much lower price when compared to other big brand competitors. This brand was relatable to many housemakers.
The Idea cellular (now Vodafone-Idea) service has the largest userbase when compared to any other Aditya Birla Group product/services this showcases the reach that the company has amongst the masses across all economic sections all over the country and myself like many other customers are surrounded and impacted with the Aditya Birla Brand, in one way or the other, knowingly or unknowingly.