I have been born and brought up in a small town Roha. Roha is small place where there are no public malls and large shopping complexes. Coming from a humble background, we were always thrifty about our expenditure on clothing and other stuff, I was never a follower of fashion. After shifting to Navi Mumbai I always felt left out from the peer group as they were always well dressed and stayed up to date with the latest trends in the fashion. Coming from a rural area, I did not changed my lifestyle and sense of fashion as I did not have the exposure to different fashion trends earlier. In Navi Mumbai I had the access to different malls and shopping complexes. I decided to visit one of the mall for shopping and the first place I visited was Pantaloons(by ABG). I still remember the day I visited Pantaloons as that was a complete shop for me. I could find all the apparel with latest fashion trends in one place. The next best thing about the store was that all the fashion trends available in the shop were at reasonable prices and that reminded of the shops I used to buy apparel in Roha as they were of comparable prices. Pantaloons helped me to stay up to date with the latest fashions trends and there on I did not felt left out from my peer group. Pantaloons played a huge role in changing my personality and increasing my confidence when I was new to Navi Mumbai. I am still a regular visitor to Pantaloons for all my apparel needs and know about the latest trend in fashion. Thank you ABG for providing me great support and playing an important role in my life.