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Taking Brand India Beyond - Aditya Birla Group

Jul 15, 2019 | 5 minutes |

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Why Aditya Birla Group is big in your life.  Living in the state of Jharkhand, with numerous mineral and resources companies. I was very familiar with ‘Hindalco’, world’s largest aluminum rolling company and amongst Asia’s major manufacturers of primary aluminum. Various people of my city and state were employed by Hindalco. Also, the way they served the community around them gave them huge goodwill in the city. Their state of art factories, colonies and life was something which fascinated me right from childhood.  Freshwrapp from the same Hindalco made my childhood lunch more memorable because of its high-quality standards and features. Freshwrapp is one of the top brands in packaging foils in our country today. It ensured my food was fresh and original on many school days. Major brush with the ‘idea’ from the Aditya Birla group came when they launched their network service provider. The advertisements and the very subtle Idea jingle by illaiyaraja, “9835 la la 131..” holds fresh in my mind even after several years. Their innovative advertisements are still being used in the daily lingo of our country. My father started using ‘idea’ then and now I am a proud user of the same. In the same period, Idea became the largest telecom operator. I can clearly say that it’s India’s idea for the best network provider now. Ways in which ABG has been through in my life is like a true companion. Whenever I needed formal getups for the most memorable occasions of my life. I got multitudes of options in the form of retail stores and brands from Aditya Birla Retail like Van Heusen, Pantaloons, Planet Fashion, etc. Aditya Birla Retail is India’s first billion-dollar fashion house with numerous leading fashion brands and retail stores. Not only the Aditya Birla group is empowering Indians but also it is taking up the brand India forward globally by leaps and bound. Spanning 34 countries and employing lakhs throughout the world. It is a global force to reckon with. It is also strengthening the Indian ecosystem by measures like collaborating with StartUp India to promote budding entrepreneurs and boosting the self-reliance of Indians. I always value giving it back to society, I see the same being reflected in the Aditya Birla group by their self-sustained environment -friendly practices. How you overcame challenges to achieve your ambitions in life so far.  After graduating in Bachelor of Business Administration from Christ University Bangalore. I got a job in one of the most coveted retailers in the world, Target Corp. I joined as an Associate Business Analyst and soon worked up to the ladder as a Lead Specialist. With professional life clicking well for me I was enjoying this new challenging phase with lots of zeal and passion. My hard work got me recognition as well as laurels from the company in the form of the Director’s award and an outstanding contributor to the department award. And here, after all, this came a bump, the most challenging part of my life. I started getting slight nerve pain in the left leg which I ignored. Soon things turned a bit serious and I was feeling little numb on my face. Finally, I get to know that I am diagnosed with bell’s palsy and strictly recommended complete rest until things get back to normal. Here I am on the crossroads with one end having a promising career with a dream company and on the other side is a looming serious health hazard. With not having many options I take the second road and decide to resign to prevent any further damage to my health. In three months, from a really promising career, I end up being jobless in my hometown. With a lot of dejection, I try to find ways in which I could utilize this sudden void in my life. I start with Yoga and physiotherapy as rehabilitation and other organic ways to detox my body and get back to full health. The other thing I start is utilizing the free time to study for MBA entrances, so that the time I am spending here doesn’t go in vain. With many low mock scores and sudden health onslaughts, I find it a journey tough to complete. But somehow, I still stay on the track to complete the journey for self-motivation. Things slowly start to get better with my health, through the practice of daily yoga, physiotherapy, and healthy habits. The same starts to reflect in my mock scores. Finally, the D day arrives and I get a respectable score to get a call from almost all the colleges I applied for. I give interviews, facing the year gap questions with honesty and finally land up in one of the premier B-schools of the country, Xavier Institute of Management, Bhubaneswar. There when I am entering college, I go back full circle and smile to myself for actually not giving up and landing here. Because this story would be my motivation to overcome many more challenges for life. It helps when in our life we are our own heroes at certain important junctures.

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