The year 1857 has contributed a lot to history, as India was witnessing her first major revolt against the British Raj, in another corner of the country, another simple individual was setting the stage for the birth of altogether a different kind of revolution. This simple venture by Shri. Seth Shiv Narayan Birla has for over the past two centuries been monumental in the growth story of the country. The campaign that was spear headed by Mr. G.D Birla, with a vision to put India on the global map, is a story that shall birth goosebumps every time it is retold.
This is not just a story of nation building, this is also a story of inspiring pioneers and strong willed leaders who dreamed and dared to convert those dreams into reality, even in shores far away from our own. Leaving an indelible trail of achievements in its wake, the Aditya Birla Group has grown with the country and added itself as a prized jewel to India's crown.
I first heard the word Birla, when I visited the Birla mandir in Delhi. Soon, I was visiting the Birla planetarium in Kolkata, then I was studying about the Birla's in school. Growing up, this was my experience. I could see the group’s products and contributions to the nation, standing out from the crowd in every sphere. In a country that celebrates startups, this here was the oldest startup which had survived the acid test of time.
With the amount of diversification, expansion and up scaling the group has achieved, one can only understand its commitment towards long term sustainable objectives and strong ethos on which it has built its brand equity because this, is no mean feat.