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What makes ABG a major part of my life? | Gaurang Gulati | COE, NMIMS Mumbai

Jul 15, 2019 | 3 minutes |

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Going a decade back in my life, although the memories seem to be blurred, but all I can remember is how during the KBC season, there was an exclusive entry announced for the IDEA users and as it was my mothers dream to be a part of the show, she being a big fan of Big-B, thats how I got my first sim card (registered on my mothers name as I was just a school kid) along with a small Nokia device. KBC had become a daily routine in our lives back then, everyday 9pm, all eyes on the screen. Irrespective of whether we made through or not, I had got a new phone all to myself (as my mother already had a phone, so I was enjoying the company of the new handset I had got. In school I had become popular as not many of us had mobile phones back then. KBC went by season-by-season and I upgraded from purchasing SMS packs (100 messages a day) to Internet packs (1GB a month). Those days with the boom of Internet, I used to proudly call myself a student of IIN (Idea Internet Network). Time passed by, from school to college and college to job, things kept changing, world kept changing; but the only thing unchanged was my attachment to ABG. As I recieved the sms of  my First Salary over the phone, all I thought was buying gifts for everyone. Then came Pantaloons into my life (FLAT 50% off), Shirt for my father, suit for my mother and a dress for my sister. Salaries kept coming and soon that Pantaloons discounted shirt became Peter England and Louis Philippe fresh stock items and the dresses started coming from Forever 21.

Challenges in my life and how I overcame them? Coming from an engineering background, it was a biggest challenge to start a career in the field of sales and marketing. Initially it was a difficult phase when the basic learning was being inculcated, but later on it took off and once I got accustomed to the business, it started going pretty well. Along with Sales & Marketing, I had the exposure of the Supply Chain in a B2B Organisation in order to understand the end-to-end business of how the various things work in the organisation. Plus working also taught me how to work under pressure and inculcated the basic work-ethic in me. After gaining some experience in the industry, I was also assigned with the task of training young professionals for the role, hereby crafting a perfect corporate individual.