Aditya Birla Group is a brand name that needs no introduction. It is one of the largest conglomerate of the country and has a long range of product and services on offer.
My 1
st introduction to Aditya Birla Group was from the cement bags that used to be transported in huge quantities through our playing streets. The name being a common Indian name clicked through me as a child. Slowly when I grew up, I came across many advertisement of the various products and was amazed by the range they have in offer. My 1
st mobile connection was of Idea and I came to know much later that it also belongs to ABG. Idea was known for its TV advertisement campaign with Abhishek Bachhan as the brand ambassador. The Ads were iconic with its Jingles such as the Loading..Loading..Get Idea were quite famous.
The phone offered superb offers on Net connectivity which was rare at that time given the data charges all the telecom services used to offers. Calls and sms were cheaper and that is where maximum people started association with the brand.
The next to offer was its Life Insurance which was availed by many relatives of mine. I concluded that this Indian company has so much to offer and keep offering more and I really look forward to be associated with this giant conglomerate.