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Why Aditya Birla Group is big in my life

Jul 13, 2019 | 3 minutes |

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When I was preparing for my first interview in life, my sister recommended Allen Solly for buying formal clothes. I have been using Idea Cellular since I got my first mobile phone. My mother wrapped my lunch in Freshwrapp all my life. Growing up, I was surrounded by products of Aditya Birla Group and didn’t even know it. I can recall a wonderful memory 18 years ago when my family shifted from a rented house to our newly constructed house. I remember the day we moved to the new house when I was a kid. We reached the house before packers and movers could arrive. Since there wasn’t anything to do or play with, I saw an empty bag of Ultra Tech Cement and started playing with it. I sat on it and had a cup of tea. I dragged it around, filling it with things I found fascinating around the house. That bag of cement kept me from boredom the whole day. Looking back at that memory, I realized how significant Aditya Birla Group brands and products have been in my life. They are ever-present in my life. My curiosity rose about how much Aditya Birla Group do for us and found products as small as Birla Carbon nanoparticles in our car’s tires, and as big as Aditya Birla Group Copper in Railways. For a company that does so much for us, I want to thank them for all the things they do, big or small. I am proud to be a consumer of the Aditya Birla Group.

How you overcame challenges to achieve your ambitions in life so far? When I was in my first year of graduation, my mother was diagnosed with a serious illness. It was a very difficult time for me. The responsibility of the whole household fell on my shoulders. A typical day in my life started with making breakfast for the whole family and taking care of my mother before I left for college. My morning and afternoons were spent in classes and in the evening, I commute back home and start preparing dinner and taking care of my mother. It was taking a toll on my studies. I wasn’t getting enough time for self-study. My grades started falling gradually. The time in commuting from home to college was the only time I got for myself. Thanks to Idea Cellular Internet, I started catching up with my studies while traveling in the metro. I started watching educational tutorials on YouTube, I downloaded notes from other people on forums on the internet. The internet connectivity was of utmost importance during traveling by metro since I had only a small window of time. The Idea Network kept me going. My grades started rising again. I also listened to music and motivational talks on the internet. It made me relax and forget about the problems at home. I started keeping my thoughts positive and it changed the way I dealt with adversities. I realized that difficulties and adversities are just an opportunity to grow in disguise. Gradually, with a positive mindset, I solved the problems I could and didn’t worry about the factors out of my control.