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Why Aditya Birla Group is Big in my life? (Himanshu Patil, iim-bodhgaya )#iimbg

Jul 18, 2019 | 4 minutes |

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Birla Group is one of the India’s largest conglomerates. It has various ranges of brands under this name. It has a great importance in my life and my family as well. I never realized the fact that Aditya Birla, as a brand would make such a huge difference in my daily life. The Group has provided me with many facilities and I have knowingly or unknowingly invested in many sectors of this group. It provides financial services too such as Aditya Birla Finance Limited, Aditya Birla Health Insurance, Aditya Birla Sun Life Mutual Fund and many more. My family has invested in health insurance which is nowadays very important so that one can never get in any kind of financial crisis during any health issues. In apparel sector too this group has vast range such as Louis Philippe, Planet Fashion, Allen Solly, Peter England and Van Heusen, and as I enjoy formal attires these brands are always on my top list. Pantaloons is a brand which also comes under the umbrella of Aditya Birla, it has wide range of options which always capture everyone’s attention as its products are of affordable prices.  Before outlets of this brand was only in big cities but now it has spread to small towns so that people get aware of this brand and buy brand products in affordable prices. It’s never just the array of products but also the experience of entering in such established and designed facility where customer experience is given prime importance. In telecom sector too it has great importance in my life; I use Idea which comes under Aditya Birla Group only. On 31st August 2018, Idea Cellular completed its merger with Vodafone India and thereby became largest telecom company in terms of subscribers and revenue, surpassing Airtel. In short, in almost every sector it had great importance in my life and was always present in my daily life. How I overcame challenges to achieve my ambitions in life so far?  Challenges are a part of everyday life. They make us stronger and without them life becomes somewhat meaningless because we have nothing to compare the good times to. For some, the challenge is doing well at school, for others it is getting to grips with financial worries. But regardless of the challenge, facing up to it is a key.             I have faced many small-big challenges in my life but never gave up, which made me stronger as I moved further in my life with those challenges. I was a bright student in school and so after 10th I decided to opt for science and then build my career in engineering field. I worked hard for two years and was at last so well prepared for my entrance examination that I had full confidence in me that I will be able to make up in IIT colleges but then there comes my first challenge my luck didn’t supported me and I didn’t make up to any IIT colleges. At first I got very upset but then my parents supported me and I got to learn that I need to work harder. My second challenge started when I got into an engineering college and realized on the very first day that I won’t be able to cope up. In my first semester, I got back in three papers, again I got scared but later I decided not to give up and worked harder, in third semester I cleared all my subjects and my confidence started to build up. Now I was getting good marks too.  In my third year of engineering I decided to do MBA and this time made up my mind to clear CAT and get into IIM, so this was my third challenge. My family had expectations from me so a little more pressure was there. Alongwith engineering I worked really hard for CAT and cleared it out in my very first attempt.          This is how I faced my challenges and achieved my goal. After facing so many challenges I finally made up to IIM and this is how I made myself stronger and confident.