The Aditya Birla group truly represents the culture, diversity, values and ethics of our great nation and is a wonderful ambassador of India within and on the global stage. It makes me say so due to the reach and value of products that they have come up with, to solve the nuance issues, complexities and serve the purpose of common people required in their day to day lives.
This conglomerate, with its rich legacy has exposures into metals, cement, chemicals, branded apparel, telecom, financial services, etc. to name a few. Millions in our country use brands like Ultratech Cement, Vodafone Idea, Pantaloons, etc and have come up to make life simpler for themselves.
Apart from increasing the bottom line of the company, they have also engrossed themselves in shaping modern India (Greener, Stronger and Smarter) over many generations through its contribution to the infrastructure and educational institutes such as BITS. It is also an inspiration to generations and nation builder in the truest form as the Aditya Birla Scholarship is a testament to visionary leaders. The group is also a big believer in giving back to the society and its community have helped people regain vision and return to normal life which is an immensely rewarding endeavour and generous support from their partners (Madura Fashion and Lifestyle Jan Kalyan Trust). Moreover, it has touched more than 7.5 million people in more than 5000 villages across India through its various CSR (Corporate Social Responsibility) activities.
Moving on with the topic and the valuable outputs to the society and I being a part of that benefit from all the services getting from Aditya Birla group assuages me in terms of safety irrespective of the products such as clothes or rather the travel through the Mumbai’s Bandra – Worli Sea link (Ultra Tech cement), and the Birla carbon Nano particles used for safer tyres makes my style which complacent me to walk in confidence and face all evils boldly. This is how "Aditya Birla Group" is big in my life!