Which ABG Company do you want to work for and why?
Under the ambit of Aditya Birla Group, I would like to work under Aditya Birla Fashion and Retail Limited. As the retail industry in India which was worth $641 billion in 2016, is expected to reach $1.6 trillion by 2026. The fashion/apparels retail sector is where the most growth in the future will be centered. Transforming rapidly in terms of competition and consumer behavior, fashion retail’s growth has been the result of rising disposable incomes, changing consumer preferences, greater brand awareness, ever-increasing internet/smartphone penetration, and a rapidly growing millennials/Gen Z population. Urbanization across various parts of the country has led to an expanding retail market, presenting a lucrative opportunity for both domestic and international brands. With competition from the e-commerce industry only intensifying, several big names in Indian retail are bound to launch their own online channels in the past year. Therefore, I would like to work for retail stores under the ambit of ABFRL and create brand awareness and increase penetration amongst the increasing consumer base.
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