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Disha Shinde

Alumni | IIFT Kolkata Centre

Disha Shinde, Indian Institute of Foreign Trade

Disha Shinde, Indian Institute of Foreign Trade

2 Stories

Aditya Birla Group; Shaping India’s Lifestyle – Disha Shinde, IIFT

Over time brands have grown to do more with identity than identification. We have integrated brands in our personal lives in terms of status indicators and trust in quality. Even still it is almost ironic how we claim to love or be loyal to a brand without having any clues

Aditya Birla Group; Inadvertently Shaping India’s Lifestyle | Disha Shinde, IIFT

Over time brands have grown to do more with identity than identification. We have integrated brands in our personal lives in terms of status indicators and trust in quality. Even still it is almost ironic how we claim to love or be loyal to a brand without having any clues