Author: IIM Rohtak

Management Summit On Industry 4.0

The fourth Industrial revolution dawned in 2013 when the German government released a memo outlining the plan to computerize its economy to eliminate human intervention. A wave of digitization took over the world in the subsequent years with notable advancements in every sector of the economy. In an attempt to understand and measure the impact

The First 90 Days Of MBA

My colloquy with MBA started very early. I was fascinated by how businesses work and how they form the backbone of any economy. This fascination and curiosity pulled me to the doorstep of IIM Rohtak. Jittery, palpitation and exhilaration describes the way I felt the first time I stepped into the sprawling 200 acre campus

Guest Lecture By Lenovo’s Marketing Head Mr. Sriram Goapalaswamy

Business to business or B2B marketing is a completely different game which is known to few and understood by even fewer. Mr. Sriram Gopalaswamy, Lenovo Marketing Head conducted an interactive and insightful session with the students of Indian Institute of Management, Rohtak. The foremost reason why most people do not understand what is B2B marketing