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Mehul Jogadia

Alumni | IIM Shillong (Since 2008)

2 Stories

Once upon a time in Social Media

Dear GrandkidsIt was one of those events that divided time in to two halves. One before it happened and the one after. I’d like to tell you of a time when brands first started talking to each other on social media. It was probably the best of times. You saw

Digital Media, Pop Culture and why it’s the best time to be in Marketing!

It’s crazy how quickly we pick up things and make it a part of our lingo, and sometimes our lives. Take the ‘mauka mauka’ commercials for example. We cannot watch a cricket match without them.  They’re hilarious. I can’t write this without humming ‘mauka mauka’ and I bet neither can