Ritobroto Mukherjee
Alumni |
The author of this article is Mr. Ritobroto Mukherjee, who is currently pursuing MBA in marketing from IMI Kolkata. He is also the head of Cultural Committee at IMI Kolkata, done his internship from Future Retail Ltd. in Sales and Marketing. He is a music enthusiast, and has been part of various inter and intra college events.
The author of this article is Mr. Ritobroto Mukherjee, who is currently pursuing MBA in marketing from IMI Kolkata. He is also the head of Cultural Committee at IMI Kolkata, done his internship from Future Retail Ltd. in Sales and Marketing. He is a music enthusiast, and has been part of various inter and intra college events.
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The Kodak Comeback - A Case Study
Brief Introduction: Kodak is an American company popularly known for making printing machines, films, camera, etc. It was once a market leader, but with the disruptive technological innovations happening in 21st century, and big players entering the market, the company suffered huge distress and even faced bankruptcy in 2013.This case gives
