Time to explore new faces of social media marketing David Muller, a successful businessman and creator of Veritasium expressed his disappointment over using Facebook as a marketing tool. According to Social Media Examiner’s report, less than 50% of the marketers believe that Facebook is not an effective platform to market their products or services. Still,
Author: Sayali Patil
What is common in Nobel Prize, TAG Heuer and Ralph Lauren? Well! The names suggest that there is no correlation and they are poles apart. Think again. The common thread in the three is that they all are heritage brands. In a recently concluded Nobel Prize award ceremony, 2 Asians i.e., one Indian and
Have you ever seen commercials promoting Bacardi Music CDs but can never seem to find the product anywhere? Does it make you wonder why? Read on to find out. These well-known liquor brands, similar to cigarette or tobacco brands, are banned from promotion campaigns. The brand managers of these products have thus devised a new
Tom Riddle (Voldemort) Antagonist in the Harry Potter series, he terrorizes the reader many times. He has had a disturbing past. He was raised in an orphanage. His leadership style might not connote any positive meaning. Nevertheless, he was able to lead death eaters. This shows that he did possess leadership qualities. He used it
Pioneered by companies such as Heinz and Quaker Oats, the process of branding emerged as a way to enhance consumer perception of mass-produced goods. Brands added a human element to the product – people could put their trust in the brand itself. Today, brands have transformed the process of marketing into one of perception building.
Date: 9th January 2013 All the CAT aspirants were glued to the computers screens. Everyone was frantically refreshing the webpage and inserting their roll numbers again and again. I was one of them. I appeared for the CAT in October 2012. Due to traffic overload, several servers were crashed. After 2/ 3 hours of waiting,
It’s Sunday. You are out on your monthly shopping trip to stock up on consumables. In the brief visit, you see Harley Davidson perfumes and baby clothes, Ponds toothpastes, Coca-Cola T-shirts, and Heinz detergents. You wonder if you are seeing things. Don’t worry. Your eyesight is fine. What you are witnessing are classic examples of
This is a continuation of Sayali Patil’s series on leadership lessons from Harry Potter. Starting from Harry himself ( his courage, his ability to inspire, and the fact that he was trustworthy), we moved to the feared Lord Voldemort (never-say-die approach, ability to manage and execute) and then Albus Dumbledore (a master strategist and exemplar).
Why Harry Potter? We all grew up reading about the endless battle between the chosen one and the one who must not be named. This indeed was my favourite book series. There are times when I revisit some chapter and enjoy reading it again and again. Now, as an MBA student I found many leadership
The month of October witnessed the Indian e-commerce giants leaving no stone unturned to woo customers and gain a share of their wallet. The media was abuzz with news of the myriad offers and schemes that were being showered on customers. All of us, directly or indirectly, have been impacted by this rapidly escalating e-commerce