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Shyam Sunder Ramakrishnan

Alumni | IIM Indore (Since 1996)

2 Stories

The What And Why Of Microsoft Acquiring LinkedIn

A simple way to assess any potential acquisition target, is to ask these two questions - “Is it valuable?” and “Is the price right?”. If the answer to both questions is “Yes”, then it makes sense to buy.Rashesh Shah (Edelweiss CEO) is supposed to have imbibed a similar approach to

A Digital Marketing Primer For Your Product - Google v/s Facebook And More

A digital marketing primer for your productThis post is targeted at people who constantly feel bamboozled by the multitude of strategic and tactical choices in digital marketing, and would like to figure out a way to navigate them. Many of you would have often asked yourself questions like, -