Author: Subir Roy

well I am here to be in touch with my old friends and also make new ones..... I am fun loving, friendly and optimistic........ So folks, have a gr8 time!!!

Driving Viral Marketing Through Attitude Formation

Social media has revolutionised the advertisement industry by introducing innovative ways to communicate the intended information to target consumers in highly customised formats. Traditional mediums like print and broadcasting paved the way for internet and mobile marketing. Advertisement success is measured by the Click-Through Rates (CTR). Advertisers pay for ‘eyeballs’ or ‘impressions’. Views, likes, shares