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Tanya Shridhar

Current Student | MICA

The author is currently pursuing MBA from MICA, Ahmedabad. She interned at Titan Company where she received a PPO. A designer at heart, a marketer in spirit and a registered architect by degree, Tanya is a voracious reader and likes to write about success stories and learnings from everyday life. She prefers coffee over chai, chocolate over red velvet and sleep over everything else.

The author is currently pursuing MBA from MICA, Ahmedabad. She interned at Titan Company where she received a PPO. A designer at heart, a marketer in spirit and a registered architect by degree, Tanya is a voracious reader and likes to write about success stories and learnings from everyday life. She prefers coffee over chai, chocolate over red velvet and sleep over everything else.

4 Stories

My Three Months At MICA – Jasmin Zihlmann, Foreign Exchange Student From Switzerland

A sultry air is beating at me as I leave the air-conditioned halls of the Sardar Vallabhbhai Patel International Airport in Ahmedabad and follow our driver to the parking lot. Although it is four o'clock in the morning, there is a lot of hustle and bustle - honking auto-rickshaws, stray

Branding In The Era Of Digital Media - Challenges And Opportunities

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” Scott CookBranding, as a concept, was introduced post the introduction of competitive markets. This happened due to the mismatching of supply and demand. When the supplies started increasing

All You Need To Know About Committees At MICA - Part 3

At MICA, there are a number of activities which students can participate in.If one likes sports we have got SCAM (Sports Committee at MICA), if one likes theater we have got Sankalp, and if one feels they can run a store then MICARE is for you.This article is to explain

From Architecture To Marketing | My Journey To MICA Ahmedabad

During my preparation days, one of the things that I used to run away from was answering the question ‘Why MBA?’. During my last year of under graduation, I was extremely confused about the next step should be. Even though architecture was extremely interesting, the opportunities it offered did not